Explain why search engines don't like your site?

If the search engine is not able to effectively browse your content, then even if you put a lot of energy on the site to no avail. The recipe for avoiding this is complete and targeted planning of the entire Web site structure.

Before the site is built, it is necessary to have a clear understanding of the mode of search engine operation. It is not our imagination to have a dedicated team to the various sites to collect data to compare and appraise. But rely on the so-called Spider Crawler, an automatic small robot, in the Web site connectivity and content to see roaming data collection, according to a certain algorithm to generate directory parallelism, which is based on scale. In this case, we are not discussing the black-and-black operation.

　　

Make sure spider crawler can scan all content of your site for site rankings and SEO is critical, too much of the site construction mode and structure of the chaos caused by the Web site most of the content can not be scanned by Spider spiders, and no reason to lose a lot of scores, can not be converted to the real value of their website

Here's a list of 5 common questions and suggestions that you can avoid in the construction of your website.

　　1. Too much content is displayed on pictures and scripts

Spider crawler is not as we can see, ears. They are virtual tools that simply justify textual and scripted content, while some excellent pictures and animations cannot be evaluated. This is also some Web site to improve VI design and racked their brains to design a large number of high-quality pictures, in the end, but no avail, white busy.

The simplest solution is to transform the form of content into an identifiable carrier. At the same time, with some search engine simulator to observe the crawler to your site reflection, if there is too much loss of content, or some information is blocked, the message is that we need to reset the wizard to guide.

　　2. Complex navigation VS Simple navigation

Many web designers start with a headache because the wizard setting is too complicated, because the crawler is browsing between the content and the connection. If the search engine is too complex, the crawler will be filtered through layers of clicks and connections to what you are pointing to. Ironically, you may be in the patience of a wager with the crawler, in the struggle with the user, it is clear that the egg against the stone confrontation, the consequences are self-evident.

The most straightforward solution is to design a simple navigation structure that will ensure that users get what they want in two of three steps. You can set the sub selection criteria below the main navigation bar, or add some internal connections.

　3. Incoherent connection operation

At the same time that the connection is established, we must be careful to think about how to name them, search engines are not the same as we have the standard of judgment, reptiles are more to be judged by URLs, sometimes two different connection code but also point to a piece of content, this is the reptile may begin to be confused, although we understand the logic. But we must also make the reptiles understand, given the reason for being a dependant.

In order to avoid the error of indicating information, we must have a coherent connection. If your site has such a similar oversight, use a 301 jump to redefine the new content and let the crawler understand your connection code.

　4. Incorrect redirection

When it comes to 301 redirects, it is simply the conversion of the pages between your sites. Whether you need to rename them, or steer the site to a new location to ensure that you can accurately point to that direction. If the guidance error will reduce the effect of the import links you have painstakingly designed, it may also lead to a decline in search engine rankings. We should seriously think about this problem, and I am no longer a burden.

　　5. The wrong site map

If you want to improve the access threshold of the structure of the station, the establishment of a simple site map will undoubtedly be less than enough, this feature will make the crawler more tendentious browsing your Web site, but to ensure that the instructions accurate.

If your site is running on someone else's platform, it is necessary to download a plug-in automatic build site map, if not, set up an HTML code to connect to other Web pages, submitted and for search engine inspection.