Fake Yellow Pages, categories, and vertical website evaluation my analysis of 114.com.cn [original]

My analysis aims to achieve the analysis of classification and vertical search websites and draw some patterns that currently plague the development of such websites.

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Overall ranking: 26,023 reverse links: 456

[15] accessed URLs	Website access rate in recent months	Page access ratio in recent months	Page views per user
S O . 1 1 4 .C O M . C N	28%	32%	2.0
P A R T N E R . 1 1 4 . C O M . C N	19%	16%	1.5

Average IP Access volume per week	Average daily PV views [average per week]
≈ 15,600	≈ 53,040

Search with the keyword "wire:

Yellow Page tab result: 772. The ad on the right is completely irrelevant to the keyword, and the address is seriously incomplete. Split the key word by word to form a joke query result.

Webpage tab result: 1075660. The advertisement on the right has nothing to do with the keyword.

News tab result: 38219. The advertisement on the right has nothing to do with the keyword.

Product tab result: 0, unexpected

Commercial tab result: 0, unexpected

URL tab result: 1, unexpected

Image tab result: 24

Music: there is no need to check this. No one will come here to search for music.

Promotion Method:

1. The advertising alliance expands the influence, increases the exposure rate, and allows small websites to work for themselves.

2. me.114.com.cn, a list of second-level domain name URLs (individual users), provides personal sites like hao123 navigation, with the goal of improving click-through rates and exposure.

3. Open Enterprise addition and modify Information

4. Publish information for registered members

5. Using real-name, Chinese domain names, etc. to get the enterprise registration fee, also to promote its own.

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Conclusion: The advertisement on the right side of the website has poor relevance and spam ads are useless to users. Of course, they cannot serve the promotion purpose.

Yellow Pages, products, and business results are poor. There is no practical use value, and the results cannot be provided for frequently-used product keywords. This shows the technical problems of the website, not the technical details, but the insufficient basic technologies.

The page view rate is almost none, because Pv = 2.0 indicates that the customer immediately gave up using the website when they saw the result.

The traffic is low, indicating that there are not many visitors. The consideration has been around for so long, proving that the customer's return rate is almost none.

The conclusion is that the technology is not good, the concept is vague, the Internet operation is not understood, and the Advertisement Law is not understood. In vain.