Five skills to reduce Baidu bid invalid click

As a semer the most concern is ROI (ROI), in the process of promoting the trust that everyone will be such a problem, Baidu bid costs early on the cost of the auction lead to the early line of advertising? High clicks but low conversion rates? Jump rate is very high stay time is very short? This is actually a few of the performance of invalid clicks.

First of all, what is invalid click, as the name implies, the invalid click is someone else clicked on your bid ranking ads but did not bring transformation, this transformation can refer to the registration, purchase or to reach a certain feature of the page and other columns of behavior. There are many reasons for invalid clicks, before answering this question first we must understand, which users will click our PPC advertisement, by analyzing these user's psychology we can divide into five kinds of people who click the bidding advertisement.

　Click on the five categories of people bidding for ads

　First: Customer

This kind of person is the most popular, is a potential user, they need the supplier's products, will be through Baidu search to the auction page, to click to visit our corporate Web site, or even call, send email inquiries, and some eventually become our long-term customers, in general, this is the highest conversion rate of the population.

　The second type: competitor

Competitive ranking of the stubborn disease is unable to prevent the bid ranked customers by the same industry competitors malicious clicks. By many opponents clicks is unbearable, did not transform does not say, the advertisement expense according to Dig does not mistake, finally Baidu profit or Baidu company.

　The Third Kind: Advertisement Alliance stationmaster

Did Baidu Alliance people know, as long as registered Baidu Alliance account and in their own website or blog to add a piece of advertising code can easily charge advertising costs, the premise is that your site has enough traffic, but there are individual webmaster will take some improper means to obtain clicks, thus earning benefits, this is only a small crowd.

　Fourth: Seekers of knowledge

This kind of person clicks the Baidu to advertise the advertisement to understand the product or the service knowledge and the concept, they are the latent customer, but is not the most important.

　Category Fifth: Salesman

Many company's sales are to take in the search engine Baidu search and their company-related business to dig customers, if you do in Baidu advertising is likely to be phone harassment, ranked in the search results of the first page of the ranking customers have become the sales target of these salesman.

The above is the five groups of people who click on the advertisement, of course, there are a small number of other groups, by studying the behavior of these people we can be in the development of SEM strategy targeted. How to reduce invalid clicks? Here are a few ways to share with you.

The five Magic keys to reduce the invalid clicks of Baidu bidding

　The first Magic Weapon: Determine the audience structure of the account

According to the company's business and product positioning to determine the target population, and then analyze these people's behavior preferences, regional distribution, age phase, etc. to determine the budget and place, reduce invalid clicks.

　　

　The second Magic Weapon: Accurate launch keyword

The so-called precision delivery refers to different user groups to put different keywords, different groups of people search habits are different, only to be able to improve the transformation, as for keyword mining methods, on the one hand through Baidu keyword promotion tools, search Word reports and other screening; On the other hand, Baidu related search, Drop-down list, And a eight-claw fish map to determine.

After the keyword screening needs real-time observation effect, for conversion rate high cost low key words give more show.

　　

　The third Magic Weapon: optimizing creativity

In the advertising campaign through the creative optimization can be less invalid clicks, such as you are to do the first flower reservation, your place is the area of Beijing, but your business only in the Haidian district, then you can be in the idea of "Haidian only".

　　Magic: IP Address exclusion

Bidding advertising this industry is not very standard, malicious click of Things happen, this is unavoidable, but we can minimize, through malicious click Software and IP exclusion can be achieved, generally a promotional program and a promotional unit can exclude 20 IP addresses.

　Five Magic Weapon: Set negative keyword

When the keyword matching method is set, the phrase matching is very effective, but every day to see the search word report students know, in the search word report there are many and their company's products and business unrelated keywords, for such keywords we can be set to negative keywords, so that when the user search will not match to, That is, it does not show, thus avoiding the occurrence of invalid clicks.

The above is less than Baidu bid invalid click of the simple introduction, of course, we also need specific circumstances in the operation of the specific analysis, in fact, the most important to do the bidding is thinking, rather than simply to optimize the creative and adjust the keyword bid. We should pay attention to the delivery effect and make corresponding adjustment, so data analysis is essential, to often study competitors to take the long complement their own short.