2012 Baidu Algorithm Adjustment Direction analysis

2011 SEOYHW Ranking ups and downs, Wolf language SEO short-lived, Lee for the hustle and bustle, the left-carnitine station group of Challenge, I believe the webmaster are vividly. For search engine Optimization There is no permanent tumbler, only the constant pursuit of the pace of exploration. 2011 Baidu almost overturned all the SEO theory. For example, the chain is supreme, content for the king, in front of Baidu 2011 appears pale and feeble. We do not know Baidu's core algorithm, I believe that Baidu's own internal engineers are estimated that no one can fully understand. 2011 No matter how has turned over, the 2012 road will continue to go on. Although 2011 Baidu some unusual, but still did not deviate from the basic track, that is to the user experience commitment and traffic factors on the site weight and ranking factor influence. 2012 is estimated to be a bridging year, Baidu in the 2011 based on not much change, but some 2011 years did not finish things in 2012 will continue.

The content is not important?

The answer is no, the content as the site of flesh and blood, or soul, if there is no content, the site becomes a shell. A no soul or no flesh of the site, I believe not only is Baidu first users will not buy, the internet has been a lot of information, very few can be said to be flooded, search engine value is the most needs of users, the most attention to the extraction of things. Some people say, my website is doing the original every day, why the ranking and the weight is not to go? Here to clarify a point of view, that is not original must be a good thing, the content is more important to carry a communication force, there is no dissemination of content, is backwater, and whether the original is not too much relationship, here is to reflect a value, Original and readable, the user from the heart like, and can arouse people's attention, of course, will be popular, reprint, share, respect the content of copyright can not be said to be worthless content. Content not only to have value, and to spread out will let the value of the greatest extent to flourish.

Second, outside the chain is not to force?

Back in 2011 the second half of the chain on the ranking and weight of the promotion of the role is quite not to force, many people began to waver, that the chain of search engines is no longer important, really is this? Outside the chain as the context of the Internet transmission of the indispensable way, no time can not belittle its contribution to the site, But Baidu may be rampant outside the chain of expansion of the way to be vigilant, perhaps out of the Internet ecological protection of a responsibility, the requirements of the external chain increased, the past we take it for granted that the link in the high weight of the page is a high-quality link, estimated Baidu in 2012 years will overturn this argument, Baidu will pursue the end through a link, for example, in Baidu know a link inside, Baidu will look through the link to the number of traffic, but also to analyze the link to the PV conversion rate, if the link in after the user immediately jumped off, and a considerable number of users is this situation, Then Baidu take it for granted that there is a problem with this outer chain of yours.

Third, the user experience in Baidu search engine algorithm to get further attention

When it comes to user experience, many people think it's something that can't be seen or touched, indeed, there are many sites look very rubbish, but it gathers a number of objective users, and stickiness is very good, such as some SEO forum, users do all the way, nothing but the point outside the chain, of course, for the purpose of learning, Perhaps this website design is rough, the function uses is not very reasonable, but the user likes is the best user experience, the search engine only needs to analyze through the data, does not need the human to look examines which website user experience how. Isn't that a word? Users are always right, users need the site Baidu can not ignore its existence.

Iv. the impact of flow and stickiness on the website

The value of the Internet is concerned about, no one is concerned about the site to do SEO will be quite laborious. This is why the new station does not have the flow, why ranked difficult to do the fundamental. Before because a lot of webmaster brush flow, Baidu a period of time on the role of the flow has been reduced, but with the user experience of Baidu's attention, flow and stickiness has to become Baidu 2012 to consider the focus. The website tube has the flow not to be possible, the most important is considers the stickiness, if your website has 10,000 traffic per day, and 98% of users click in immediately jumped open, so the more traffic to the site more harmful, Baidu take it for granted that your site is either cheating, or the user experience odd, It's obviously unfair to give your site a high weight or a good ranking.

V. Baidu's view of the station group

2012 Baidu estimated to the station group will further attack, mainly will hit those similarity, content information duplication, to search the ecological fairness pose a threat to the malicious station group, two to the General station group may not have excessive action.

Six, keyword piling up

In the past quite a period of time, many stations rely on keyword layout and stack can get a good ranking, the second half of 2011, this practice was abandoned by Baidu. Originally your keyword if not piling up perhaps rank also can, a pile of rankings instead of the latter. Baidu will not all of a sudden to your ranking how, such as you are piling up before, ranked in the top four or five pages, then piling up on the more than 10 20 page appearance. 2012 for the direction of the layout of the keywords, it is estimated that only need to clarify the theme of the line, there is no need to overlap the string.

Vii. Review of the website

We know that Baidu is the site to inspect the most stringent search engine, which may be the key to Baidu's success. Baidu's inspection of the new station may be first put after the audit strategy, before the first trial and then put. That is to say, Baidu will speed up the collection of new stations, at the beginning may be a good ranking, but after a period of time ranking will gradually retreat or disappear. Baidu to change the theme of the old station will also be treated as a new station.

Viii. the influence of weights on rankings

As you know, Baidu is more and more important to weight, the weight of the site in the contention that the keyword will have more advantages, this strategy is not very big changes, but may participate in the relevance factor, that is, the weight of the site, but relatively higher than the weight of the site more relevant, then the rankings will naturally want to low weight site tilt.

Of course, Baidu algorithm has always been used interchangeably, a certain stage of the algorithm and ranking rules are not the same, some things we can not generalize, but the user experience is always Baidu algorithm improvement of a main line, who site user experience good, on the master Baidu Ranking initiative, even if sometimes encounter unfair treatment, But in the long run such sites in the Baidu algorithm adjustment will benefit. Above is Taiyuan SEO a little humble opinion, if hold different opinions welcome exchange. Reprint please keep the link www.seo9999.cn/taiyuanseo/