Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (i)

Yesterday in the "Analysis of Jingdong Mall Products List page Why give up the spider" A little wrong, here to correct, it is not completely give up the spider, only some inconvenient transportation products, high cost of freight products only chose to give up spiders, small pieces of goods did not do!

Bread crumbs Navigation is very intuitive to tell the user is currently the classification of the page, but also allows users to return to the previous level of the directory to go! Category navigation and "Everyone electric" use the same form, but the background color and text color changed, the entire classification of navigation seems to appear bland, not eye-catching, After all, this is already a product List page, the first task of this page should be to guide users how to choose products, this is the focus.

No matter what page, navigation is absolutely can not ignore, but here the center of gravity has changed, can not be highlighted and can not ignore the situation, we can only start from the user habits, all know that the user's habit of browsing the web is basically from left to right, from the top down, put it on the left, will not be ignored by users, plain background color and fonts, Does not allow users to focus too much on navigation.

　　

Hot recommend: The user came to the Product List page, the first notice is definitely here.

1: Hot sell two words hint user, this thing sells well, since everybody is buying, that this product certainly is not bad.

2: Recommended two words is very direct to tell users, this product is very good, after all, jingdong such a big brand, it will certainly not give users recommend junk products.

3: Before we see so many products priced are "Jingdong price", and here the use of "special", which is obvious, naked to tell users, this product is not only good quality, buy more people, and the price is particularly cheap.

From the product classification, this is already the smallest category, come here the user is basically understand the air-conditioning, there are roughly these kinds of

⑴ bored to see the ⑵ than the price, ⑶ directly to buy ⑷ peer this must be the ⑸ hold other purposes to ... But no matter what mentality the user is holding, ⑵ and ⑶ are absolutely the most important, the conversion rate of these two users is the highest, after all, the combination of the above three points, these recommended products will certainly make the two users are very interested, the user will be interested in a look, and then with its product page exquisite introduction and user evaluation, The turnover rate is certainly not low.

These products users do not like the words, nothing, we still have so many promotional activities, all know promotion time is very short, then certainly will give the user to create a kind of compact feeling, the activity does not say, the thing certainly is very cheap, ten words short title, the small stimulation user's mind, then goes to see Bai, Now that you see, as long as you see more people, it will automatically order.

　　

Those special products and activities have not been able to attract users, then it is obvious that these things are not users want to buy, since this, it will pay attention to the right hand to the user, so that users choose to buy their own product properties. You may notice that all E-commerce sites, it's product attributes are placed on the product list above, the BoE must not be exceptional, in the user to buy products, first let it filter the scope, can avoid the product list too much to create the sense of the start. After screening the product range more accurate, more can increase the turnover rate.

Well, today's analysis to this, tomorrow continue, because the level is limited, also hope that the master in the criticism of the time do not spray saliva, thank you! The article by the steel net http://www.gangdu1688.com original share, welcome to comment on guidance, reprint please keep the original address!