Baidu bid flying Grassroots webmaster

Baidu as the country's first major search engine, grassroots webmaster are love and hate. Take the author of a small station, painstakingly put a keyword to do Baidu first, every day from this word to bring the flow of Baidu index is not even 5%. The reason, is because Baidu bid. Today Baidu Index said that we grassroots webmaster how to deal with Baidu bidding.

Or take the author's small station to do an example. The key word of the station is "sleep pillow", Baidu Index is about 100, it is Taobao guest website. Although the word search is very small, but the competition is very fierce, the first few pages are Baidu products and all kinds of Taobao home page occupy (this is the traditional Taobao customer market tends to be full embodiment). I managed to do Baidu home first position, every day can also have a small amount of Taobao customer commission income.

Behold, after a period of time, probably more businesses smell sleep pillow business opportunities, there are many businesses to do the bidding rankings. Almost one night the first eight of the home page is occupied by the bidding rankings, which also has a keen Taobao guest. Because Baidu's auction site and natural search results similarity is very high, so the author's small station is equivalent to the first page of the nineth position. There was not many people in a day to search, so, every day through this keyword to the station's potential customers even 5 IP a day is not. Without IP, there is no income.

In fact, it's not just an example. In the author of the Webmaster Circle, many friends complain Baidu bid ranking occupies the most of the search results page. In this way, hard to do with SEO rankings will not have any effect. The reason is also obvious: Baidu bidding ads rampant, and the difference between the auction and natural results is too small, ordinary users can not distinguish. So, where should the grassroots webmaster go?

Many friends choose the transformation, such as doing Taobao off the other way to promote, and some also resolutely chose to join the bidding rankings, and some more attention to the long tail of the keyword. Of course "All roads lead to Rome", the next author on a simple analysis of the pros and cons of various outlets.

One, another way to do the promotion

Whether it is to do Taobao customers, or enterprise promotion, are not only through the search engine this path. For example, mail marketing, viral marketing, Word-of-mouth marketing and so on, are some to a certain extent independent of the search engine to promote the way. After all, eggs can not be placed in a basket, SEO and more than other ways to promote. However, compared with SEO can generally follow a certain regulation, step-by-Step optimization, the other ways of promotion needs their own exploration of reform and innovation. And in the short term the effect can not be as simple as the search rankings to know.

Second, join the bidding ranking

Even if the original has a better ranking, but also have to be forced into the situation to join the bidding rankings, which is a comparison of the things, but sometimes have to do so. After all, the ranking of competitive bidding is quick, but the hardware condition is to invest large sums of money. It really hurts, especially in the case where you already have a ranking but no traffic. Baidu rankings can be done, like a dependant, to join the bidding ranking is a wise move.

Second, pay attention to the long tail keyword

Long tail keyword is a good thing, not only accurate flow, but also from the perspective of SEO easier to do. Add up, do long tail keyword is also a good way. After all, other people do bidding rankings are some of the main keywords, and traffic small long tail keyword is too busy to take into account. For example, "Sleep pillow" bidding rankings are very many, but "help sleep pillow What" is the opposite. So instead of sighing and cursing Baidu, it's better to shift your focus to more long tail keywords. Of course, to do this, you have to transfer some of the energy to optimize the homepage of the page up.

Although Baidu bid advertising there is a part of the phenomenon of flooding, and even advertising everywhere, but as long as a conscientious, even if I was the weakest grassroots webmaster, can also be found in this desolate desert of their own oasis. This article by the Wave Secretary to ascend the cat flagship store (http://www.89948.net/bo-si-deng/) feeds, welcome reprint, reprint please indicate the link, thank you!