Baidu confirmed support for Nofollow attribute internal test of Baidu webmaster platform

The Nofollow tag is a new tag created by Google. It aims to minimize the impact of spam links on search engine tutorials and reduce blog spam messages, currently, Google, Yahoo, and Microsoft all support this tag. When the nofollow label appears in the hyperlink, the search engine does not consider the weight of these links or use these links for ranking.

In the log of ZAC, apart from the technical details, it is more about the discussion that Baidu is more open to webmasters. For example, Baidu has set up an official chat post to interact with webmasters, we are even testing a tool named "Baidu webmaster platform" similar to "Google website administrator tool.

In the Post Bar, we can see official replies on 301 redirection, index changes, ranking changes, nofollow attributes, and other issues, they are open-minded and do not deny their technical deficiencies while expressing their opinions. They even said they will release a guide to search engine optimization later. to help webmasters better optimize their websites.

In the future, webmasters will be able to submit their own Sitemap on the Baidu webmaster platform, delete invalid links, and perform more operations. Now you can see the "Google website administrator tool.

From these, we can see that Baidu's brave first step seems to indicate that Baidu is preparing to adopt a more open attitude towards the webmaster. However, this is a late effort, or even too late. For a SEOer, he cannot even assure you of its ranking in Baidu, while Google has relatively stable rules. As long as your site is well maintained and has high-quality content, the space for ranking improvement can be roughly calculated. This is the most important reason why many people hate baidu. They hate having no rules or unpredictable results. In fact, no one likes it.

If you have encountered some questions and sent an email for consultation, Baidu will only give you a formatted reply in advance, so that you can wait patiently and almost never get any reply, in fact, no one except Baidu knows where the damn emails were thrown. Based on the experience of most people, Google responds well to most problems, even though Google only provides email consultation.

Of course, there are more potential rules. For example, you will always find that Baidu's product ordering is always better than that of third-party websites. Although the content is not so perfect, Baidu regards this as irrelevant. Many users even claim that they are threatened to buy bidding advertisements. Otherwise, the website rankings will be affected. Of course, this is unconfirmed because all the data is in Baidu's own hands.

Before doing something, Baidu must take into account the world's largest Chinese search engine. It carries the expectations of 1.3 billion Chinese and countless Chinese people. Therefore, even a broken car is like a taxi with the Logo of Baidu in the picture. You must have enough faith and courage to stick to it, in order to make it better and even make it a great Internet company. We respect algorithms and maintain the bottom line. This is what we expect from Baidu.

Source: XJP contribution. William long made some modifications and adjustments to the original article address.

Reference: how Google handles nofollow

About rel = "nofollow"

"Nofollow" provides the website administrator with a way to tell the search engine to "do not track links on this webpage" or "do not track this specific link ".

Initially, the nofollow attribute appears in the webpage meta tag, indicating that the search engine should not trace (that is, capture) all outgoing links on the webpage. For example:

Before using nofollow for each link, you need to do a lot of work (for example, redirect the link to the URL intercepted in robots.txt) to prevent the roaming bot from tracking each link on a webpage ). Therefore, the nofollow attribute value of the rel attribute is created. This allows the website administrator to perform more precise control: you do not need to instruct the search engine or the browser not to trace all links to the webpage. You just need to instruct the browser not to capture a specific link.

How does Google deal with connections that use nofollow?

We do not track such links. That is to say, Google will not send PageRank or positioning text in these links. In essence, using nofollow will cause us to discard these target links from the entire network. However, if other websites do not use nofollow to link to these target webpages, or the URLs of the target webpages are submitted to Google through site maps, these webpages may still appear in our indexes. In addition, it is worth noting that other search engines may process nofollow in a slightly different way.