Baidu Optimization Guide Why do not recommend Webmaster content subdivision

Site in SEO optimization process need to deal with the details very much, with the introduction of Baidu search Engine "user experience" concept, just rely on the support of the chain is simply no way to let keywords produce a good ranking, a strong outside the chain only to create a flash list of keywords, and even a lot of webmaster found keywords no matter how optimization is not going to The search engine reminds us that the era of good rankings outside the chain is over, not too infatuated with the chain, the overall optimization is more important.

Content is the site optimization of an important piece, the content of the king is still can not be ignored, there is no good content support, there is no way to meet the needs of users, have a good content still have to have a reasonable classification, the quality of the classification determines whether the user can quickly find the content they want, Baidu Search Engine Optimization Guide clearly stated: The site should be reasonable classification of good content, do not excessively subdivide.

Why should the content of the website not be excessively subdivided? In most seoer view, the content of the website should be more detailed, because the user is want to see such detailed content, think the detailed content layout is to meet the user experience of the site, in fact, not so.

　　One, the excessive subdivision confuses the user to be not advantageous to browse

See a lot of sites have a dual navigation layout, open the site in fact, the contents of the content is not much, but will be some of the same classification of products further subdivided, so that users in the search for content in the dazzling phenomenon, it is difficult to find the things they want, such a layout as if to say to the user: you will not find, You will not find, see how you, such as map navigation column layout:

　　

In fact, such a layout has been enough confusion, the general user needs to be very careful to browse, to find what they want, promotional zones are the other distribution of the site, a large stack in the above natural appears unsuitable, should be specialized in opening a promotional zone appears more reasonable.

Another form is entirely based on their own thinking to classify, many users may not know what is inside these categories, such as the classification of screens:

　　

Open the inside of the Wind series and the classic series are all other columns of products, this approach is undoubtedly superfluous, in the keyword search also did not take the role, the general user will only be targeted at the type of screen, such as stealth screens, magnetic anti-theft screen, stainless steel anti-theft window, aluminum doors and windows, these are the users really need products. Excessive segmentation of the column will undoubtedly make users confused, not conducive to users to find their own products or content.

　　Second, easily lead to excessive optimization of the website

Content too subdivided easily lead to site over optimization, because in the site optimization, perhaps for some or some keyword optimization, deliberately put these keywords as a website column out, this column as a separate columns to optimize this keyword, as shown:

　　

This approach is undoubtedly an overly optimized performance, because this is clear is to Xiamen SEO this keyword ranking, for users there is no difference in content, are similar to other columns of content; From the user experience point of view, this approach is completely redundant, Serious may also be punished by the search engine.

　　Third, content update thinking chaos can't write

Like the screen screens and SEO blog categories shown above, in the content update will appear "no pen" phenomenon, because this is not a product or content classification, the most is like the screen as set up as a single page to put some pictures, or as the SEO blog update content are other columns like, The excessive subdivision of the column will not show its characteristics.

According to Baidu Search guide of the reasonable classification of the content of the site, do not excessively subdivide. Because it should be in the construction of the site should be reasonable positioning of the site, the content or product of the site to conduct a reasonable classification, the content of the classification does not repeat, does not contain, not over subdivided, to meet the user browsing is the best content classification. Article by QQ personalized Signature Network www.yy521.com/qq/Small series of original, reprinted annotated article source, thank you.