Data Analysis Chapter II determine the Analytical thinking

1. Common Data Analysis methodology

1) Pest Analysis Method: Pest Analysis method is used to analyze the macroscopic environment. In the analysis of macro-environmental factors, the specific contents of the analysis will be different because of their own characteristics and business needs. However, it is generally political to analyze the main external environmental factors of the economic (technological) society (social), which are referred to as the pest analysis method.

2) 5w2h Analysis method: Why,what,who,when,where, How,how much

3) logical tree: all sub-issues of the problem are hierarchically listed, starting at the top level, and gradually scaling down. The use of a logical tree must follow the following three principles:

Factor: Summarize the same issues into elements

Framing: Organizing each element into a framework that adheres to the principle of non-weight and non-leakage

Relevance: The requirements within the framework maintain the necessary interrelationships, simple but not isolated.

4) 4 P: Product price channel (place) promotion (Promotion)

5) User behavior theory: User behavior refers to the user for the acquisition, use of goods or services to take a variety of actions, the user first need to have a cognitive, familiar with the process, and then try to decide whether to continue to use the consumer, and finally become loyal users. The complete process of user behavior: cognition--familiarity--trial--use--loyalty

2. Summary

PSet is mainly used for industry analysis; 4P is mainly used for the analysis of the company's overall business situation; The logical tree can be used for thematic analysis of business problems; the use of user behavior theory is single, which is used for user behavior research and analysis; 5W2H is widely used for user behavior analysis and business problem analysis. Need to use flexibly according to the actual situation, do not mechanically.

The methodology is not limited to the above, but also the Pyramid method, life cycle theory, for the use of which method, need to continue to explore in practice. The premise is to understand the industry knowledge, business, and related marketing management model, only the organic combination of their use, can guide the data analysis work in order to ensure that the results of data analysis is instructive.

Data Analysis Chapter II determine the Analytical thinking