Draw Something Product Analysis

Note after reading:

1. Learn the writing structure of similar articles

A first writes an official introduction to this product and his own understanding of it.

B. Let's talk about the product features and deep understanding of this product. For example, this article shows draw well that social games will become the development trend of the game market in the future.

C. Finally, I will talk about my understanding of the future development direction of the product.

2. The subject of this article:

A social games will become the future direction of Game Development

B. The fun of social games lies in Interaction

3. My sublimation comprehension:

How to Use the interaction of social products to create business value

Reprinted content:

The whole world will be excited to provide an exit for your imagination.

Just a month after draw something was released, the number of downloads of mobile games in the word-based style of drawing has reached 12 million, and the number of active users per day is about 7.1 million, it became the No. 1 game in Apple and Android app stores in the United States. Since Angry Birds, draw
Something has become the most popular thing on mobile phones. At the same time, the game also has a paid version that provides more words and items to make the game more interesting. In just one month, the company has made millions of dollars in revenue.

Http://omgpop.com/drawsomething

1. Let's see what draw someting is?

1. Official introduction

Drawing with friends goes mobile.

Draw something is the addictive social drawing game and Its now available free for Apple iOS and Android devices!
Draw and guess words, play cooperatively with friends or competitively with rivals

It is an interactive social game mainly running on the mobile phone end (Facebook on the PC end also has a corresponding application). Its form is very similar to the "one comparison, one guess" game that Chinese people often play, this is just a change from "comparison" to "Creative graffiti and painting" on the smartphone. You can interact with friends to create higher scores and achieve win-win, you can also compete with your opponent to find out who drew the picture better and guess more accurately!

Let's look at the "maowang" below. Do you dare to say that the other party is not a painter? Haha

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2. Understand the original intention of the founder

Before the release of draw something, we made a lot of games (game state Note: including mobile phones, web pages, and Facebook platforms ). Every time we think, maybe this game will be a hit, but after each launch, the game is not slightly defective, it is not interesting enough.

We have a lot of courage to continue exploring in the game field and practice our accumulated experience and lessons. However, we always feel that there are some elements to be further explored in the social interaction model. In
All these elements are fully reflected in something. This is a story about "overnight fame" after five years of preparation.

Specific can look at this text: http://gamerboom.com/archives/49579

3. Analysis of draw something Products

1. Mobile Game Interaction

If birds and fruits are 1.0 of mobile games, interaction is 2.0. This is tantamount to the fact that social games on Facebook on PCs gradually become part of the traditional standalone games and online games market.

I guess you can be my Facebook friend or anyone who has played the game. I don't really care about who you are, but I know that I am playing with someone, A real person, and I know that only the two of us can win the game and enjoy it!

2. Every interaction is a conversation, a task, and a PK.

What is the homepage? It's a conversation you used or are talking to a friend. The same is true for draw. It's a conversation between two people, and the conversation content becomes more interesting, do you still remember the "Stone scissors? Maybe Zhang Xiaolong can find the next direction, social games

In addition, I can interact with many people at the same time. Games and communication are everywhere and always

3. seemingly real-time, but asynchronous

Draw something gives the user the feeling that you can see the user's Painting Process and guessing process in real time, and view the anxiety, thinking, hesitation, and everything on the opposite side. This is a wonderful experience, often accompanied by laughter

However, after careful analysis, the painting process should be asynchronous on the server side. The video recording method may be used, but what about it? For users, they feel like they are interacting with another person in real time!

4. consistent objectives

It is like "one comparison and one guess". The final result is the number of correct answers from both parties. Draw is also like this. You need to work closely with the other to jointly impact your best score in this conversation, it can even challenge more difficult words.

If you think of it as a battle against another person, of course, you have to guess his 3-point word!

5. Arouse your long-lasting creativity and imagination

I still remember what I said in jobs' story that the iPhone never uses a pen because the best pen is a human finger. We created the world with both hands, you can also draw our future with your hands! This is a pleasure of creation and an extension of the desire to control. Draw once again reminds us of our childhood memories and once again upgrades our smartphone into a stage for us to show our dreams.

Imagination. That's right. When you see the other person using such an image, you will think about what he wants to express?

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The answer is: Trouble.

6. I will mention creativity and artistic sense again, and I will only illustrate it with diagrams.

4. What can draw do in the future?

1. First, continue to operate the game. The second is the release of draw something seasons and draw something Rio. I am joking.

2. Enhancing Social Networking

When I worked with a buddy and scored more than 50 points, I really wanted to write "Wonderful Nice to meet you" on the paper ", you can also use the Weixin walkie talkie to give him two sentences in English. Whether the game's boundaries will be exceeded and the game will be overwhelmed is worth looking forward.

3. My Portfolio

I have already created 100 beautiful and ugly files, but I have no place to appreciate or review my work, it would be interesting for me to share and show off on the Community in order of time and word.

4. rankings

The best painter, the best guess operator, and Obama's 10 most works, haha

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The above only represents an individual's YY and opinion. If you don't talk much about it, download it and try it yourself.

Mobile social games, with the demand for interactive entertainment anytime, anywhere on the Internet, and the increase in fragmentation time, will inevitably increase explosively.