Effect of site Color Matching on online marketing

I think few webmasters will ignore the importance of website colors. If you want to ask why the color of your website is so important? I think most people will say that the user experience will be good. Indeed, from the perspective of a website's operation, a good color combination can indeed enhance the user experience. However, from the marketing perspective, site color matching has a great impact on online marketing.

　　

 

The color matching of a website can affect consumers' shopping psychology and our online marketing. The relationship between color matching and psychology seems very mysterious. Although we are not a psychological expert of any color, it is necessary for us to understand the effect of site Color Matching on our marketing.

1: According to the survey, more than of Consumers said that the site color and appearance will be taken into account before consumption

The author believes that this survey data reflects not only the good-looking color matching, but also a key factor that affects consumers' desire to consume, that is to say, a site with good colors, good manners, and regular colors is more likely to gain the trust of consumers. Let our users feel that this product is a regular, genuine, and after-sales product through the color of the site.

In online marketing, the most important thing to be a site is to make consumers trust you. Therefore, our color match requires your consumers to trust the site at the first glance. If you do this, you have won the first step.

Ii. color is one of the main reference factors when more than consumers buy products.

This is easy to understand. When we look at a product, we will basically consider the color of the product. The color of the product often determines whether or not we want to purchase the product. Some readers may be puzzled. Aren't we talking about the site color combination? How to define the color of the product. In fact, the reason is very simple, because our site color combination will directly feel the user's perception of the product color. For example, if the color of our site is highly similar to that of our product, your site is doomed to fail because when the color of the site is similar to that of the product, if we cannot highlight our product images, it will directly affect our online marketing.

The quality and bad of our product images should not be mentioned first. Our site color combination needs to better bring out our products, only by providing consumers with more visual senses can they achieve the best marketing effect.

3. Integration: The combination of site colors can greatly improve the online brand.

We can see from a lot of e-commerce platforms that if an e-commerce platform is colorful, the site colors are overwhelming, and the colors are poorly matched, then even if the brand is really an internationally renowned brand, in your opinion, it is also a stockade. On the contrary, if you are not an online brand, but the site design colors are reasonable and have a corporate style and culture, then even if you are a small brand, consumers may think that you are a "big enterprise" that focuses on details ".

In the above description, we learned the importance of Color Matching for online site marketing. How can we match our site to reflect the style of our site? Next, I will analyze several colors to discuss this issue.

Yellow: sets off a young and optimistic attitude

The main purpose of a site: it is used to attract consumers' attention, but this color is generally not used as the main background color of the site.

　　

 

RED: sets off enthusiasm and represents importance

The main purpose of the site: Red can bring consumers an important and urgent psychological sense, which is easy for consumers to purchase.

　　

 

Blue: setting off credibility and security

Main purpose: the use of blue colors can alleviate consumers' concerns about the credibility of the site. Improve Product reliability. We can also see the use of blue at the cctv News Channel or press conference.

　　

 

Green: setting off ease and pleasure

Main purpose: it can bring healthy and refreshing senses to our consumers. This color can be used at most on sites such as food and cosmetics.

　　

 

We can see that the color plays an important role in site marketing. As an online marketing specialist, we need to use a clever site color to make consumers feel good to us at first glance. This will be the first step to success. This article originated from AFU Essential Oil http://www.afuvip.cc