Enterprise Web site is not a vase: reasonable optimization to highlight value

Many friends and I chat when all said that the corporate site only played a role in the display, but in fact is a vase, it is not possible to bring a lot of benefits directly to the company, they think the enterprise want to profit on the internet is required a certain amount of investment and planning, relying on the site is not realistic In fact, their words naturally also have a reason, but said that the site is a vase, I certainly disagree, the reason is equally simple, because the site did not do SEO optimization, highlighting its own value. Reasonable SEO optimization of the site will be able to bring direct or indirect benefits to the enterprise.

　The first step, on the basis of aesthetics to ensure practical

Many of the company's corporate web site looks very beautiful, clean and generous. But if you study carefully, you will find that the site is almost no SEO, so the site is almost no traffic, and in the practical aspects are also greatly deficient, some sites using flash and JS to make, beautiful effect first-class, but the effect of SEO is quite poor. Not to say that the site is not in line with SEO is not beautiful, but in the case of the basic SEO to ensure that, you can add beauty, after all, the site's vision is left to customers first impression. Therefore, for developers, it is best to understand a little basic SEO knowledge.

　The second step, do the basic internal optimization and maintain stability

Then there is the rational internal optimization. Reasonable internal optimization includes title optimization, URL path optimization, picture optimization, layout optimization, and inner chain optimization. The title preferably contains the brand name or company name, but written in the last, pay attention to or write keywords, find an industry with conversion rate of keywords as the focus included in the title; then the URL unified static, picture Unified write Alt tags, layout, focus on the main content in front of the left position; The text appears the key words, and uses the anchor chain to connect, the anchor link best appears in the article the front part, if does not use the linkage, all uses the Nofollow label control weight, prohibits its index and collects.

　Third step, do some external optimization and extend the long tail

The last step is to do some external optimization, including the exchange of links, including external link building, at this time, Exchange 20 or so friendship links and maintain stability, the next is the chain building, because this can increase the weight of the site. Can do station group, station to raise the way, can also do blog, let the weight of the blog to the website, the best or write soft wen, soft wen help you increase the chain. Such a cumulative period of time, the site has a certain weight, this time began to increase the number of long tail words, the product parameters for a variety of combinations, get a lot of long tail keywords, made into static pages. When these pages are included, it will gradually flow, can help enterprises create value.

After these three steps, the development of the site into a stable period, as long as the update, plus the domain name more and more time, the overall weight of the site will gradually accumulate, so that the flow will gradually become larger, can be directly or indirectly by your potential customers to search. This is the real value of the corporate Web site, not as you can see, the Enterprise station is just a vase.

If a friend is optimizing the Enterprise station, then do not worry, step-by-step step-by-Step to try your plan, SEO anxious not to, need to accumulate. When you do a lot of good things to the site, then the search engine will certainly return you, but also to realize the value of reasonable optimization. OK, this article is here, by the Snore device (http://www.jjdph.com/) feeds, reproduced please keep the link, thank you!