I hate the suffocating Web page layout now.

What is the relationship between typography and content? The former is the latter's form of expression, but it often determines the attitude of the reader to the content.

A few years ago, when the "user experience" was not so popular, someone began to study the "reading Experience" of the Web page. To get a better web design, you must understand how the reader browses the Web page. Foreign researchers have used cameras to track human eye movements, finding that the upper-left corner of the page is the most frequently viewed area of the reader.

The results of this study have led to a lot of interesting discussions and have greatly influenced the work of the front "siege engineers". After all, this is the first time anyone has used empirical results to discuss the efficiency of web design.

From another point of view, the results also show that the screen is not a homogeneous piece of media for the human eye, and the result is an uneven display of information--no matter what the content, the information in the upper-left corner of the page is more exposed than other information.

This creates the unfairness of information. Many of the quality of content, may be on the screen for a short time, but can not get enough exposure opportunities, can not trigger the reader's interest. However, the information from top to bottom of the accumulation of traditional Web page layout, virtually to the information marked "level."

In fact, to curb the unfairness of this information, many companies have racked their brains. Take Google's search results for example, in order to calculate the value of the Web page, two founders developed the PageRank algorithm, through the number of references to the page to calculate the weight of the page, reference to define the value of the paper to define the value of a single page.

But after all, when people are searching for things, they tend to be related to what's happening today, so when it comes to displaying search results, Google takes the "timeliness" factor and puts more new results on the first page of the search results. And because of more and more content on the Internet, the quality of the past is stacked on several pages after the search results, further losing the chance of exposure.

And the simple expression of 140 words, aggravate the information unfair--twitter, Micro Bo's time line, is the tradition to cannot again the traditional page layout, but each new appearance information will appear immediately the upper end of the timeline, whether "Hello, hello!" This kind of worthless to others, or "Changchun Steal car Thief kill baby" This eye-catching event, can get the most advantageous display position.

Moreover, in the face of rampant information, our brain's unconscious cortex has no resistance at all. The constant bombardment of information makes us distracted, numb and stiff. Due to the attention of the "information flow" there are persistent calls to disconnect the network. They want to shield the outside world from distractions and rejuvenate the brain.

In order to withstand the "information flow" acceleration of the negative effect, Twitter, Sina Weibo has introduced the information source grouping function, and the label function, is to allow people to browse information, it is easier to find valuable information. The emergence of Quora, and other question-and-answer communities, wants to find experts who can maximize valuable information through direct questions and answers. But similarly, the traditional Web page layout restrictions, as the number of people in the community increased, the dissemination of information, the past valuable information also appears to be easily overlooked problems.

Because of the fragmentation of expression, it is often difficult to tell the whole story of an event, or to see changes in people's views over time. On Sina Weibo, long Weibo is often able to get a lot of forwarding because when people wander through the ocean of fragmented information, they are more likely to be distracted by the relatively complete information islands. But what if long Weibo has become rampant on Sina Weibo? People get caught up in a situation where attention is lost.

In short, I have been the traditional single column, two columns of Web page layout has been feeling despair-this space structure, can not reconcile the "timeliness of content" and "depth content" between the contradictions, but a simple and rough way to define. I am also the structure of the site content organization feel despair, whether it is the site content of the search, or through the "label" organization, there is no way to properly reflect people's views on something, but mixed with a variety of murmurs.

The appearance of Medium, let me see a feasible solution. It lets the content fall into different "Collection" ways, let a person to a long-term discussion under a topic, and the same article can be categorized into different "collection", as long as the reader from a different point of view of this article-more than, a food-speaking article, can be categorized in the "food", "breakfast Under Medium does not limit the number and type of users who create a "collection".

At the same time, because the content of the ranking by the "recommended" decision, so through the user to vote with the foot, the user identified "article" will be more opportunities to display. Medium encourages users to read a whole article and then vote, so the "recommended" button is placed at the bottom of the article.

At present, Medium is a content publishing platform, but its thinking of information organization, do not know if it can be used on other sites? At least the Web site ideas and Medium similar script crowdsourcing ranking website The black List has produced three of the best film plays in the Bronx, 7 was named the best screenplay, 148 times nominated.