Interactive design theory: who interacts with whom?

the network circle is very messy, who all come to rob a mouthful of rice to eat ; the Chinese character is very magical, the circle (quān) word and another pronunciation is called juàn

To admit that the industry is getting lower, and to admit that the industry is getting more and more intense, let's talk about the frequent word "interactive design" today.

Logically speaking, "interactive design" should be the concept of interaction design, but in that circle is not the case, that circle is "advertising circle."

To creative, media, graphic design as the pillar of the "advertising Circle", in the traditional mode of service brand customers in the process of more and more feel the threat, the threat is constantly infiltrate the network of people's lives, so there is a network of advertising hitchhiking traditional advertising "interactive design" in the provision of brand management, visual design, Ground activities planning at the same time, the construction of brand website or product minisite, "interactive design" has become the traditional advertising industry slang, its essence is "website construction."

The "Interactive" Department of the advertising agency

In this "circle" of advertising, more and more 4A advertising companies set up an "interactive" department; The reason is very simple, the market needs; it is not opposed to the traditional advertising practitioners to understand the construction of fencing sites, however, they often too take creative and visual when the matter; the idea is Grandpa, vision is grandma, strategy is dad, Brand is mom, Website on TM is a grandson.

To the Web site to put on an interactive coat, if in addition to the marketing of the cheongsam, makeup of the standing in the street, perhaps this is the World Wide Web for traditional advertising significance, so there has been a red fire for the moment of "eye economy", so there is still survived the "interactive design."

Interactive design =flash animation production?

You can always peek at an industry profile from your recruiting information, whenever a certain interactive company hires "interactive designers", flash design and action script become the most sought-after skills; "odd", "dazzle" is a cow B "interactive designer" must be the conditions for "good aesthetic, creative ability", And the best "proficient in a variety of graphic design software" ...

What do you mean interactive? It is not interactive to put the mouse up to show the gorgeous effect of Qi Mei. Is it not interactive to add video TVC to the web? Is it not interactive to add sound events to the Web page? Right! This is interaction! Those in charge of advertising, brand management, marketing planning of the great customers, a reference to the site to think of Flash, the thought of Flash is going to find "interactive" Company ... Sadly, the interactive designers themselves think so.

Interactive design = blood spell style page?

With Xiongqi strategy to the customer's mind, and then with superb design manuscript to the customer's eyes conquer, this is "interactive design" the most basic principle.

Whenever a number of brand-name Enterprises of the website revision, those "interactive companies" rush to go to the proposal, and the whole program can have nothing, but must have style page, key frame, network advertising scheduling, and customer tangle is often in color, pictures, effects and other visual design.

If the interactive design is to add flash animation on the basis of a nice PSD document, now all the "interactive" companies are very successful, very dedicated and very profitable.

Have seen countless rely on the creative performance based on the market "interactive Company" died: The designer was dug away will die, consecutive spell failure will die, "PR" short-circuit will die, turnover will die ...

The core competitiveness in the visual performance, aesthetic, impact of these empty words, like the head in the waistband and the enemy bayonet, this time, perhaps the next time is the last.

Those "interactive companies" backed by 4 A May live, continue to fight in the visual battlefield; live tired, than death also uncomfortable; let those interactive designers night to drive style page, let those activities designer contact Chat Supplement home, let the annual rating continue lively prosperity, let God bless the people who finished eating.

Interactive design = who interacts with whom?

Interactive designers try to figure out every day: "How can you make your customers like my design better?" "And that's where the problem lies." How many interactive designers are PS talent, and how many interactive designers understand the fundamentals of human-computer interaction? But all the interactive designers understand a truth: "Anyone who gives money, who is God can."

The tone of the whole web-building market is: "If you can interact well with those who pay for it, you can get a profit." "When dealing with demand, some" interactive design "practitioners even try to figure out" who is the key person in the Customer Enterprise review team, what visual design his eyeballs like ", and those who end up using the site are often caution.

Customers need education, and the reality is that the visual arena allows all "interactive designers" to drift along, and they only design "customer-like interactions" without considering "user-like content." Everyone is busy making money, who do not want to do education, so each "interactive design" practitioners have the hint, enraptured with the abacus, so that the annual revision, every product to do minisite enterprises for the visual pay for the Web ads.

Vest can continue to wear down

If you use "deep 揭批" to define this article, a bit whitewash, if "offend a lot of peers", that is not the intent of this article. Everyone should be introspective, each industry should adjust itself, in the fight creative and visual "interactive design" industry, if you are tired, then take off the vest to look at their own, if the physical strength still, vest can continue to wear down.