Jobs' strategy

This article ArticleI told a story about Steve Jobs. Steve Jobs was invited by venture capital to another company to check out their new products. Steve Jobs is as cool as ever. For details, see apple4.us translation.

My summary:
Product Development: Concentrate all your energy on a product without leaving the door.
Product Design: Three design standards: innovation, elegance, and humanization. find things that wocould make you shit in your pants. "(BTW, jobs seems to like the word shit)
Competitors: Technology is not a barrier. The key is to use time and money to find other barrier. They'll figure out of a way around that. It seems like he also said that technology will never be core competitiveness.
Marketing: He said big-bang guy in his own words. You can see the release of Apple products. The risk is that it exposes you
Your enemies. You're going to need a lot of money to fight thieves.