A product involves a lot of work from planning, launching, and exiting the entire lifecycle, but in general, it can be divided into several stages according to the current stage of the product. The key points are listed below, and list the specific work in each key point.
Demand Planning
- Production Planning: Generally, there is no product manager, but the product manager can provide some ideas, participate in the discussion, and listen to the old guys about the strategy.
- Early product analysis: Learn about similar products, competitors, product ecosystem, function analysis, and even national policies, and find the answer to the following question: "What is your product different ?" Who are your product users? "What are the special features of your product? "Wait, and finally form a report!
- User Analysis: there are many methods here. Some companies will configure specialized user analysts to obtain real user needs through surveys, interviews, and other forms, so as to better serve the product.
- Requirement Determination: in three steps, the first step is to collect requirements in the form of brainstorming and sort them by priority. Second, develop a demo concept prototype to tell the boss a story. Finally, complete the market demand document (MRD), which focuses on the reasons why the market looks like this can solve users' problems, and what advantages do competitors have in doing so, future development expectations. It is mainly presented to the boss to correct as many resources as possible.
- Project Budget: A Rough budget from the perspective of project management. Basic Gantt Chart milestones should be developed.
Development and test implementation
- Interface Design: Generally, the product starts from the interface before development.
- Code development: code development is a major event
- Test: The test should be meticulous, and no problem can be found in many tests. Key tests to ensure key features
- Deployment: After the development and test are completed, the deployment is ready to go online.
Launch promotion operation
- Promotion
- Sales
- Operation
- After-sales
There are many promotion and sales techniques, so I will not detail them here.
Key Points of Product Process Analysis
