Keyword ranking must first understand the user search intent

We are doing keyword ranking research, to determine the keyword user intent is a very happy thing, we can know that those words can be defined as the core, those words classified as long tail, not the value of low key words do not need to do rankings. So you'll dig a big hole for yourself. Below we analyze according to our company, as shown in the table:

Keyword ranking Analysis table

Search terms	Number of queries (assuming)	Intention	Value
Search the Waves	100	Navigation type	Low
The method of website construction	500	Information type	In
Guangzhou website Construction	50	Trading type	High
SEO optimization	60	Trading type	High

This table, has clearly told us the meaning of each keyword is that kind of intention, and can bring us what benefits, in our keyword ranking process plays a very important role. Even choose to bid for the name ads, this analysis is still valid, and we can use this table to determine those are the core keywords, we need to focus on the main piece of energy.

Of course, according to this table, some friends will inevitably think so, I do not like the Lord to do the trade-type word, I put the navigation type and information type to remove the line. Do not think so, if this is the case, you will lose a large number of customers. Sometimes we will be too broad for the user's search intent, and we cannot be sure that it belongs in that category, if the misjudgment will make us go to the user.

Second, if we do search engine marketing, the PPC also considered, at this time we are in the bidding of the main advertising trade and information-type words, and our SEO optimization on the main considerations of navigation-type keywords, I believe that no one will not have the money not to earn, this piece of the market to the competitors.

Think: If your company's name is "NET and net", and your competitor is also this name, the other people do Network and network keyword rankings, although you in PPC more than others, but when your users know your brand, search "nets and nets" will directly find competitors, That's why any market you can't easily cede to competitors.

According to the 08 latest Comescore data survey, user search involves a wide range of areas, search engines in people's lives have become indispensable, we are more used to find information related to life. And with the search engine also more interaction between, sometimes, we are not a search can get results, may be two times, three times, four times to finally reach the destination, which is the search engine to provide a number of results, the reasons for the need to understand the user experience, From the user's point of view constantly improve the search engine will also become one of the important tasks of search engines.

　　

As shown in the figure, this is the user search requirements, is based on access to data, although the figure is not very clear, but the main explanation is that the current user search domain is relatively pan, we can find the business opportunities in all walks of life, no matter what industry you are in, if you abandon the search engine, then you are tantamount to losing business opportunities, lost competition.

Source: www.webyuweb.com