For our optimization personnel, at the beginning of every website construction, we wanted our Site Load Optimization competition to win the starting line. At the beginning of the website construction, whether the website structure is conducive to our optimization makes us have to consider an important thing. For a good website structure, it not only promotes your rankings, but also improves your ROI. If your site has an optimization structure with a keyword architecture, your optimization will get twice the result with half the effort. We can differentiate keywords into primary keywords, secondary keywords, and long tail keywords, which have their own advantages. This article will focus on these three keywords to explain how to build the optimal structure of your site, to make your site get a higher ranking and click rate, to maximize the benefits.
I. Main keywords
The first step to construct the site's optimal structure is to set the main keywords. We can place our main keywords in the site's title information, of course, we can also distribute the key words in the basic information of other sites. The setting of the main keyword is relatively simple and I will not introduce it in detail.
II. Secondary keywords
For a site, the second important component is the secondary keyword. Secondary keywords are relatively less difficult to optimize than primary keywords. When constructing a website to optimize the structure, we can set the secondary keywords of the website as the classification directory of the site. We aim to make better use of the weight of the link. The content of your site is linked to their respective directory categories. These directory categories are linked to the home page with the main keyword. This seemingly simple process can improve the ranking of your site, and it can also make the homepage weight containing the main keywords more high and become the focus. Of course, the number of category directories should also be controlled. I suggest that the number of category directories should not exceed 8. For some sites with a large number of categories, you can try to use subcategories.
III. Long tail keywords
The third step of site optimization structure construction is the use of long tail keywords. Compared with the primary and secondary keywords, long tail keywords are the least difficult to optimize, but the traffic is relatively low, and there are uncertain factors. You can use long tail keywords in the content of the site. The content of your site can affect your main keywords, secondary keywords, and of course long tail keywords. In this regard, you can publish as much content as possible on the site, and maintain the high quality of the content, the relevance of the content, and the connection with the classification directory. In this way, the best effect can be achieved.
