Li Zhi and Word-of-mouth network: From 80,000 start to tens of millions of scale

Creating a rich life
　　
Li Zhi loves the Internet, and he feels that the internet has given him more passion because it is a lot of new things.

In the interview, Li Zhi constantly mentioned the name of a company-Alibaba. He joined the company in 1999 until he left in 2004 and started his own business. In October 2006, more than two years later, he gained a strategic investment of millions of dollars from the company.

In a sense, this is probably homecoming.
　　
The first business failed to end

1996, Li Zhi also in Henan a foreign trade company as foreign Trade manager assistant. At that time, the internet heat wave is sporadic in all corners of China. Due to long-term responsibility for external relations work, a "Chinese business port" of the site concept in Li Zhi heart gradually formed.

With the thought of doing the character, Li Zhi soon made such a website, however, the project did not survive for a long time.

"Because there is no experience, plus the goal of the project is different from the boss, the site did not stick down." "Until today, Li Zhi is still feeling a sigh of regret for that year's entrepreneurial project.

The failure of the first venture made Li Zhi realize that there must be a bigger stage to exercise, and he felt that he should go to the south to seek better opportunities for development.
　　
Join Alibaba

At this time, published in the newspaper an interview to Ma Yun attracted Li Zhi. The urge to go south let Li Zhi through Alibaba's customer service wrote a long million words of the article to explain their understanding of the Internet. To the surprise of Li Zhi, Alibaba was very serious about replying and talking to him about the topic of the Internet field. A company that is so careful in a customer service makes Li Zhi a good impression on Alibaba. At that time, Li Zhi cast two resumes, one is Alibaba, the other is 163.net.

Alibaba's reply let him suddenly made a choice, October 1999, Li Zhi alone came to Hangzhou, then officially become Alibaba employees, work number is No. 46th. At that time, Alibaba is far from today so scenery, partial to Hangzhou, and founder Jack Ma and other people just from Beijing Moftec withdrew Hangzhou.

In Alibaba, Li Zhi so far most of the thing is involved in Alibaba's first successful product "good faith tong" research and development. At that time in many portals to choose the text message and other value-added services as a breakthrough in the direction of the time, Alibaba proposed should establish a way to pass word of mouth to form the integrity of the large community, and thus formed a "good faith pass" the basic concept and structure of products.

In retrospect today, Li Zhi that, to create "good faith through" the experience with its subsequent founder of Word-of-mouth Network is also in the same vein, are hoping to rely on the power of network public opinion to help users make choices, and maintain the interests of users. However, the former is small and medium-sized enterprises, the latter is more extensive, is all consumers.