Ma Huateng's rule: developers must be the most discerning users

Recently, an internal lecture about product design by Ma Huateng, CEO of Tencent, has been widely sought after by Internet technicians. In fact, Tencent, a company with more than 3000 R & D personnel, had more than 300 products at most, and more than 90% of them were in the leading position in the market and applied for more than 1600 patents, the number of patents is even several times more than the total number of other Internet companies in China. Ma Huateng is not only the company's chief executive officer, but also the company's first product manager.

"We can't be a human with something that I also have. Otherwise, we will always be in the second and third place. Although we have a chance, there will be a lack of surprises when we come out for the first time, and we will lose the user's sense of identity. At this time, your first concern is the hard indicator of your product ." According to Ma Huateng, Tencent also had a lot of options in terms of product indicators during its online player QQ audio and video, such as online playback, communication, and sharing functions, but finally cut them down. However, the core performance and speed of QQ audio and video are far higher than those of competitors in terms of the most basic hard indicators, such as playback capability and memory usage. Therefore, the development momentum after the launch is very good. "The user said that I wanted to upload a large file, but I couldn't find a place to transfer it for a long time. I used QQ mail in a helpless way, so we came to our reputation ."

As Tencent has nearly 0.4 billion active users, even a small flaw in its products will lead to a large number of user dissatisfaction, therefore, Ma Huateng requires all Tencent product managers to "be the most picky user ". He said that the simplest way to discover product deficiencies is to use your product every day. Only when the product manager is more sensitive can he find out the shortcomings of your product. "I often find it strange that some product managers cannot find a problem. I believe that if you insist on using the product for three months when it is launched, the problem will be limited. If you find one product in one day, you can solve it, you will gradually approach that well-known point. Do not do this because your work is not technical. Many good products rely on this method ."