Microsoft's mix '08 conference-Ray Ozzie elaborate Microsoft's web strategy

At Am, September 30, March 5, Microsoft's mix 08 conference was unveiled at the famous Las Vegas Venetian casino in Nevada. Ray Ozzie, chief software architect of Microsoft, delivered a keynote speech explaining Microsoft's web strategy.

Ray Ozzie believes that Internet advertising has been a major form of making money on the Internet for quite a period of time, with a potential market scale of-USD. Then he proposed the three elements of the Internet:Community(Community), content and connectivity, and then pointed out that Microsoft specified three basic principles of web strategy. The first is Web as a hub, which means to make the web a collection of various devices and applications, so that people can access various devices and applications through the Web and gain unlimited capabilities; the second is the power of choice. Ozzie believes that we are currently in the early stage of a new era. In the past, all software applications were "dedicated" (dedicated applications). In the future, we will move towards virtualization ), users will have a huge choice, and can freely choose computing resources from the Internet cloud to complete their own related methods. Third, loosely coupled world. Ray Ozzie pointed out that apps with loose coupling and organization will form the cornerstone of the future Web, while design patterns like MAP/reduce can organize and utilize these infrastructures.

Ray Ozzie further clarified Microsoft's five visions in the Web field (visions): Realizing the interconnection of devices, entertainment, productivity, and business and development, and clearly pointed out that to help people realize these five visions will become the guiding ideology for the development of Microsoft Web-related platforms and tools.

Csdn frontline reporter Las Vegas "Venetian" Hotel reports.

Note: The above is from csdn
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From the keynote speech of this Conference, we can clearly see the strategy Microsoft is taking.
1) Betting multimedia web, Silverlight provides a wealth of media control capabilities for the Web
Google's adword advertisement based on text web is hard to shake

The opportunity is that the next generation of Web is not just text, but rich media
Microsoft has changed business cards with people in Microsoft. NET Based on the important responsibilities of Silverlight, all of which are printed with the Silverlight logo.
2) Microsoft's advantage lies in the use of windows to unify cross-platform access to any device, whether it is a background server, front-end PC, mobile, home entertainment device, this is also how Ray Ozzie repeatedly stressed how to use Microsoft's existing resources to expand the next generation of web.

Summary: Microsoft wants to repeat the windows and DOS strategies and beat Lotus and WordPerfect with a Windows construction platform. Now, we need Silverlight to build a platform and beat Google in the advertising market.
Can it be successful? We can look forward to the future.

Note: From http://blog.csdn.net/jiangtao/archive/2008/03/06/2153197.aspx