Popular not afraid: The four advantages of the hot words in detail

In the process of doing SEO, see a lot of friends are more and more inclined to long tail keyword, more and more aware of the power of the long tail keyword, I am also so, but this does not mean to do the station need to discard hot keywords. Hot keyword as the main entrance of traffic, still has very important significance. Today, I would like to talk about my experience, the four kinds of advantages of the hot keyword.

The main features of the popular keywords are high retrieval quantity, difficulty in optimization, low conversion rate and need more resources. So in front of the personal webmaster, the hot keyword appears some tricky. Many simply give up hot words and focus on long tails and niche markets. But on the other hand, these seemingly inferior features are also their strengths. This article from several aspects of one by one, if there is no, please criticize.

It's more difficult, but it makes us more single-minded.

Greater difficulty is a common problem in front of us, but difficulty is not a reason to block us. General optimization of the number of popular keywords will not be a lot, a site is enough, so it is very easy for us to be single-minded. Find a suitable keyword, vigorously carry out, mercilessly do. Whether from the title, description, to the content of the site itself, even to the color collocation, are around this word to do, so specificity is reflected very strong. Search engines are also very easy to judge the theme of the site, which is a very favorable positive factor in the optimization.

Capture flow, derive high value long tail

This article emphasizes the importance of popular keywords, but does not mean that no need for long tail, on the contrary, the use of hot words can derive a lot of high-value long tail. Any industry has the same trend. When the top keywords are ranked in front of the time, from the statistics can clearly see a series of long tail. The most important thing is that these long tail are the user search in, indeed there is value, we can take these words to organize content, so that more users to the site. Believe this is also a lot of webmaster use a method. Compared to the tool mining long tail words, these extended long tail words more targeted, more in line with user search habits.

Large amount of search, mining user value orientation

Hot word also has one of the biggest benefits is not to worry about low search, as long as the selection of the industry's hot words, every day there will be more than n traffic through the search into the site. Next, we can use the specialized statistical tool to excavate the data, and carries on the analysis, calculates which content is the user most likes, the emphasis, these content has what common characteristic, this is the user's value orientation. We do the station is to meet the user's value needs, after such statistics, can be targeted to improve and do related guidance. This and do long tail is very different, long tail keyword is we choose words, mention user choice, and this is through the behavior of a large number of users to cater to their favorite.

The conversion is not high, but the profit pattern diversification

Conversion is not high is also a hot word of a mishap, but there are pros and cons of all things, hot words are usually more profitable models. If the long tail keyword is the core of the sales of products, then do the most popular words webmaster can advertise the league, game window, Taobao Guest, a variety of CPS and so on, because of the flow of large, so the user's demand is large, with a lot of profit model, and if it is only to optimize the long tail of the site, due to relatively strong pertinence, The profit model is relatively unitary.

Long tail keyword is very important, but also can not ignore the right hot words. Words of different nature, search the crowd is different, to create the value of the site will be different. Black circles How to remove http://eye.sfwhy.com/remind everyone, can not blindly pay attention to long tail and ignore hot, also can't just stare at hot so forget long tail, a healthy website best match up, complement each other. Both popular words bring the mass flow, there are long tail words brought about by the targeted flow. After all, the user is very different, even more accurate, it is impossible to hit the heart of each user. OK, today's article on this bar, and then we summed up their own ideas, reproduced please keep the link, thank you!