Reveal what you don't know about Baidu weight

Previously, I shared with you the BR and PR in website optimization, from which we also learned that the Baidu weight marked by many webmaster tools is only its own pre-estimate of website traffic, it is not Baidu that gives the website a real weight. This indicates

Previously, I shared with you the BR and PR in website optimization, from which we also learned that the Baidu weight marked by many webmaster tools is only its own pre-estimate of website traffic, it is not Baidu that gives the website a real weight. The weight value shown here can be disguised. especially for some SEO experts, it can be achieved through technical index swiping.

Does Baidu weight actually exist? Here, I can tell you clearly that the BR exists, but it cannot be directly displayed by numerical values. Baidu weight refers to the overall score of a website, which is determined based on the base score, voting score, and user satisfaction score of the website. In the process of website optimization, there are certain restrictions on the website itself, like the stock market, such as the daily limit and daily limit. The surge in a certain period of time must be abnormal, while the fluctuations in the normal range are in line with Baidu's rules. Next, let's take a look at the scoring factors that affect Baidu's weight.

First, basic scores are the most basic and indefinite factors for websites.

The basic score of a website includes the website access speed, website structure, website content readability, and website value. We understand that the website access speed is determined by the server. even if a stable server space is selected, no one is able to fully control the website access speed. at the beginning of the website construction process, we can negotiate with the website construction personnel, flat structure and bread navigation are the website structures we have always admired. the content of a website cannot be determined. whether the content's value and additional value can meet the needs of the most users, SEOer needs to follow the surging network needs. website value is a summary. based on the website Foundation, SEOer determines the website's audience, content scarcity, timeliness and quality, and index value.

Second, the voting score is the key to intra-site and out-site optimization.

When talking about the voting score, the voting is on-site link voting and off-site link voting. This is an old topic, but I want to emphasize it again today. For intra-site voting, that is, the inner link, the homepage will vote for each topic page and content page. at the same time, the content page can vote for the homepage and topic page through the keyword link of the anchor text. In fact, this is not necessary. a single vote is enough. The search engine does not accumulate scores multiple times. The navigation on the page has already voted for the homepage, the main significance of the internal chain is to guide users to click and increase the depth and breadth of spider crawling. External Voting refers to the external chain. this is very simple. no matter whether the external chain era is back or not, what we need to do is to make high-quality external chains, we need to understand that a high-quality external chain is far better than the voting value brought about by dozens of general links, and the best choice is not the number to win.

Third, the user satisfaction score is the top priority of website optimization.

Regardless of how the search engine changes, the current mainstream trend is the user search experience. In other words, whoever meets the needs of mainstream users can be affirmed by Baidu, you can get the high score from Baidu. After listing user experience as the key point of website optimization in recent years, the confused SEOer still does not see the direction of search engine guidance and does not give a real meaning of user satisfaction, users are Internet users rather than customers on your website. To get a user satisfaction score, you need to get the website audience. the most audience is to query users, which may include your competitors. Learn about the latest user requirements, make targeted content adjustments, and give users the most desired information to get the user satisfaction score. it can be said that this score is really hard to come by, and it depends on the overall quality of the website SEOer.

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