Site <title> Tag Optimization-let search engines have a preference for you

First, the title Word

The number of words in the site title is generally 25 words, 50 bytes, more than 25 words in the search engine search results are not shown. Because each browser to the title of the display number of words is not the same, so we need to study a few commonly used browser word of the display, and then choose a word that is appropriate to set the title of the word, so that can meet the needs of different users, but also enhance the site's user experience, Does not appear in some search engine the title only half of the case.

Second, the title keyword sequence

Keyword before and after the order is very important, the position of the key words more easily by the search engines and users concerned about the more important keyword. If your site is to do 3 keywords, then the keyword according to the importance of a sort, will be most important to the front, remember not to throw. The leftmost part of the title is the most important position. From the picture below you can see this site is the name of the hospital in the first place, the General Hospital we promote the brand of the hospital and Word-of-mouth, so that users believe that people will go to see a doctor. So the title keyword of this medical website is the related key word of the hospital, have no disease kind. and the order of precedence is also sorted by importance.

　　

Iii. the uniqueness of the title

Titles need to be unique in order to attract users and search engines. Search engine when searching the same keyword, if found that you title in the entire keyword repetition and similarity of more than 90%, then your site optimization will have no effect. So we maintain the characteristics of our website when we establish the title, which is unique. For example, we can use the name of the site or the name of the company as a key word, the general company's name is unique. But do not put the keyword as the name of the site, the following image of the site's key words is "cervical spondylosis serious symptoms of the best treatment ..." These keywords can not be used as the name of the site, such a site name lacks a sense of trust.

　　

The title cannot contain descriptive words and phrases

The title should not be able to have descriptive words appear, descriptive words not only occupy the title of the word, but also will disperse the title itself weight, so this approach is not possible. We only need to appear the site name and keywords on it, if the site is ready to do the brand, we also need to appear in our brand.

Five, the standardization of the title character

Usually the title of the keyword more than one, so we need to use the symbol to separate them, so that the search engine very users know very clearly the title of the site. The common symbol of the title is ", _-,", General home we recommend using the "comma (,)" or "underlined (-)" separated from the table of contents page with the inner page using the underscore (_) can be. Remember: Do not use "," and "", these two symbols are not symbolic of user habits, but also do not use search engines.

This article from the Changzhou 102 hospital orthopedic-cervical spondylosis dizziness How to do: http://www.jizw.cn/original offer, reprint please respect original information.