Webmaster worry about Baidu K station some reason analysis

After all the events in the K station, most of the webmaster to Baidu's natural rankings have generated doubts: whether you can optimize the site through the SEO to the home page? In fact, we can look at this problem from the following aspects:

1, discard black hat means

A lot of people are interested in studying black hats, why? The biggest reason is quick, can be in a very short period of time to get a good ranking! But with the increasingly sophisticated Baidu anti-cheating technology, black hat to the site's effect is getting worse, and even your site a little bit black hat was detected by Baidu, it is possible to drop the right or pull hair!

　2, the prohibition of the site optimization over

The title and homepage of the website are often the key part of the stationmaster's optimization, because these two places the weight is highest! So a lot of webmaster in the title, description and the home page layout a lot of keywords, in order to increase the keyword density and emphasis on the site theme. And such a practice is also Baidu think you cheat a means. May have some stationmaster will ask: Arranges the keyword to be also regarded as cheating? I can definitely tell you: not cheating, but there is a prerequisite: In line with the user's thinking logic and user experience situation you can assign keywords! That is to say, the keyword that you assign is not helpful to the user, can not solve the user any demand, But only to the search engine to see, then down the right and K stand away from you also not far!

3, away from a variety of "SEO ranking Tool"

Forum Mass, Baidu Click to believe that everyone is very familiar with the effect of particularly good, moving the mouse can row to the home page! This also led to a lot of new owners think: SEO so much as to use the click-Point two! I once did a station, that is, click on the point up, but ranked only on the home page to stay for one weeks, Then Baidu pulled hair, until now has not recovered! also has the forum mass software is may give the website "countless" the outside chain, increases the website the weight and the rank! In order to often hair outside the chain and worry about the seoer solved a big problem! But the result of the ranking is only temporary, and can not be long! The intrinsic meaning: you know, the author does not explain more!

　4, the correct understanding of SEO meaning, what is afraid of K station!

First of all, we have to understand a situation: no matter what search engine, it is the purpose of the service search users! And we do the purpose of the site is also through the search for users to make our site the greatest value! Search engine will be helpful to users, can solve the user needs of the site to give a good ranking, so as to retain the search users, And our site will need to provide quality Web site resources to search engines, and then through the site rankings presented to search the content of users! In this way, search engines to retain users, our site can also be the greatest value! From the above analysis we can draw a conclusion: only the site resources for the search users are helpful, Can solve the user's search needs! Search engines will give a good ranking!

When we do site optimization, why are always afraid of K station? Because we all attach too much importance to SEO technology means, and just ignore the most important point: Search users! As long as we less use those so-called "SEO means", a lot in the "user needs and experience" of these two more efforts, then why we are afraid of K station!

This article Department of Henan Zhengzhou SEO Ye Xiaofeng original, starting in Zhengzhou, Henan province, SEO Ye Xiaofeng blog. Reprint please indicate from http://www.yuexiaofeng.com