What kind of external chain will be valuable?

With the continuous upgrade of Baidu algorithms, it can be said that the website's external links are getting harder and harder to do, and even many people directly give up the external links. In fact, what external links need to know before they can make value, know the form of external chain and what kind of external chain has

With the continuous upgrade of Baidu algorithms, it can be said that the website's external links are getting harder and harder to do, and even many people directly give up the external links. In fact, what external links need to know before they can make value, only by knowing the form and value of the external chain can the external chain be well established.

1. plain text links

A text link is a URL link that cannot be clicked directly. a text link can improve the website exposure, attract crawlers, promote indexing, and introduce traffic, however, direct voting on websites is not a direct effect on website rankings, mainly because the ranking of websites is influenced by traffic direction. Pure text links can be implemented in a large number. in the current environment, it is also the easiest to perform pure text links.

2. hyperlink

A hyperlink is a URL link that can be directly clicked. in addition to a plain text link, a hyperlink can be directly clicked to enter the website, which not only improves website traffic to a greater extent, it can also play a direct role in promoting rankings. 100 plain text links are less than 10 superlinks.

3. anchor text link

The anchor text link has the best effect on website rankings and has direct recommendation functions. especially in the early stage of website ranking, anchor text can greatly accelerate the ranking of websites.

It can be said that these three links play a significant role in rankings and are of great value to websites. First of all, brand promotion for websites is a particularly important issue, external links can improve the exposure of brand names or brand websites. Secondly, external links can attract crawlers to crawl website pages and facilitate the whole site collection. finally, website optimization requires data analysis, in addition, the more data, the more accurate the external link can introduce a large amount of natural traffic to the website, so that we can better analyze the website data, adjust the website structure, and understand user behavior.

So what should we do with external links?

The external chain is risky. as we all know, Baidu will make an assessment. Therefore, we should choose the external chain distribution location to ensure that we do not need to find a garbage factory at will, instead, we need to select a high-quality platform, which is not only recognized by the search engine, but also has higher value for the link itself. Don't say that you can do the anchor text link immediately. some spam sites allow users to freely issue anchor text links to attract users. Such an external link is not only extremely unstable, it may also be counterproductive, affecting the website's weight. Therefore, when selecting a platform, we should select a high-quality platform and try our best to establish a link that is controllable, easy to spread, and has a high weight, I will not mention the specific platform that is good for external links. There are many summary about the external link platform on the Internet. if you cannot find it, you can leave a message to Mu SEO. After selecting the platform, we will build the external link page just like the internal content of the website. The external link construction should be constructed with the same intention as the original content of the website, and it will never be copied or pasted, after completing the configuration, you can submit it to Baidu.

In particular, there is another external chain that does not require a long period of stability, but must be time-sensitive. this external chain can also be called an extension, A large number of external links are made at a certain time, at a certain time, or during an activity. the purpose of this external link is to guide users and generate a large amount of time-effective traffic. Even in some cases, if the traffic volume is high, but the distribution of low-quality platforms is not required, we do not require it to be included or promoted to rank, as long as valid traffic can be introduced at this specific time, even if it is included, it can be rejected by Baidu's external chain management.

The last point is that some external links not only promote the ranking of websites, but also generate rankings on pages themselves, which greatly improves the role of external links, at this time, we can carry out secondary construction of this external chain, that is, to add an external chain to the external chain, to stabilize and improve the ranking of the external chain page, in this way, all the previous functions of the external chain will grow exponentially, and the survival cycle of the external chain is also increased.