Write the open letter of the cool "great God"

Recently, through a friend commissioned to buy the cool big God F2, despite the great God series of mobile phones have been concerned, but never personally snapped. Because long-term trailing scalpers participate with Xiaomi, Huawei Mobile phone snapped up, since thought extremely easy, the result let me so far unforgettable, really can't help but want to "spray" a few words, to vent the heart unhappiness.

First, speed

Problem: The daily access to the cool mall is able, but the page loading speed is too slow before and after the close of snapping.

Analysis: as a professional internet company, through the online store sales of mobile phones, site architecture is the most serious.

Can not be the same as ordinary enterprises, the use of simple site architecture model, or earlier propaganda more in place, the more famous company. The more attractive the mobile phone, snapping before and after the site traffic will be larger, light to engage in the server, causing the snapping mode failure, heavy to make potential users lose trust, loss of product market.

Recommendation: once again optimize the site architecture, focus on the front-end cache server (image server) and so on. Evacuate site traffic. Achieve load balancing. In addition, such as long-term use snapping mode. It is recommended that you deploy the dedicated server to increase server hardware and network bandwidth. To ensure that the hardware and network access without bottlenecks.

Second, user authentication

problem: Snapping the page into the product page process. QQ user authentication requires another login.

Analysis: in the snapping page ahead of the QQ user login verification, snapping page verification through, in Click Snapping, jump process. The user login form still pops up.

Cool users do not have this problem.

Recommendation: find QQ verification status, resolve the bug (November 6 10 o'clock that snapped. Normal purchase verification no problem).

Third, the user experience

question 1: Snapped up the page click Snapping (unicom version for example). The default selection of the product page to jump is still the mobile version of the phone.

Analysis: new users have questions, misoperation? It's definitely going to work repeatedly. It is not possible to notice that you still need to manually select the phone version number.

Suggestions: from the user's point of view, to simple, fast, efficient for the purpose, to achieve interactive effect.

question 2: All product categories in the mall background and text color similar

Analysis: cannot attract the user eyeball, at the same time in the overall page style also did not form the unified visual effect.

Suggestions: and millet choose orange style, the relevant text color and background of the unified layout, the formation of iconic style.

Issue 3: News bulletins in the middle of the page, menu about cool, company news

Analysis: do not know the location of the sale of mobile phone mall, how it will increase news, company introduction and other columns. At the same time the press release in the middle of the page, the top and bottom are products, that is not up to the purpose of informing, but also caused the entire page nondescript.

Recommendation: once again to find the company site, mall and community positioning, want to effectively combine. should also distinguish between primary and secondary.

problem 4:yulong.com, coolpad.com

Analysis: a domain name refers to the company name, a domain name refers to the product brand. Used in conjunction with the site. Will make users feel confused, especially for the only to know the cool mobile phone, do not know the users of listed companies.

Recommendation: The yulong.com positioning into the company nature of the site, kupai.com positioning into product categories, sales sites, detailed references tencent.com and qq.com, as well as huawei.com and vmall.com. At the same time, Yu long English site effect is good, can be used as a reference.

Other questions: about the company profile under the cool pie section. Layout is too poor, how to feel like a lazy editor.

Iv. Browser compatibility

The overall layout of the site in IE8 above, Chrome, FF and other mainstream browser test pass, but in IE6, 7 version of the display effect is not satisfactory, especially IE6 above is dire can't bear to see. As I speak bluntly, it is not as small as the company site.

Keep in mind that IE6 still has 25% of the market in the country, according to statistics.

Five, the site, the community is also a brand

question: The cool mall and the community style are the same as Xiaomi.

as a competitor, the strategy of hunger marketing is not wrong, but it cannot be completely imitated. Like Huawei, which has been catching up with Xiaomi. The same strategy for the implementation of hunger sales, community culture. But still have their own style. There is also a brand culture. and the cool community and Xiaomi choose Discuz. But because the millet style has been popular, and the cool choice of the same style, is completely a naked face, to promote the behavior of competitors.

In the eyes of the user, only change the appearance of color, cool in imitation millet. Computer small white More will feel is plagiarism millet. Give the user a feeling inferior to millet. The user heart naturally will form millet mobile phone detached from cool psychology. Of course, as a purely technical background of technical personnel, this is nothing big, but for the market is all enterprises, this is absolutely fatal!

as a technical person, the original intention of writing this article is to scold the cool, so that the anger (no black ingredients, completely personal stimulation caused).

But began to pen, only to find unknowingly become a technical fault, many years of professional habits, sorry.

But we have to face a very important problem. Enterprise site, the community is not the enterprise external image form? A company even the largest display platform is not seriously operating. How to let users believe the cool mobile phone, believe that the strength of the enterprise.

as a mobile phone user, I am very grateful for such as Xiaomi, Huawei, cool and other domestic handset manufacturers, constantly challenge the limit, fierce competition, pull down the price of mobile phones, so many other users to more affordable prices to buy the right phone, prompting the mobile phone industry to flourish. As countrymen. We are more willing to embrace the attitude of encouragement, welcome, support the development of domestic enterprises, national enterprises, the personal view of mobile phone product performance is not the only standard of brand recognition, well-known. Xiaomi brand relies on the market recognition of MIUI system, Huawei Mobile phone always play the flag of independent research and development processor chip, and cool pie, can not blindly only stare at the hardware, after all, Xiaomi has put the entire mobile phone industry into a cost-effective unspoken rules. How to stand out among the many competitors. is not a product department, sales Department of the problem. It is a question that needs to be considered by the high-level and even the whole team. This is the strategic planning of enterprises, the development of the direction of the problem, rather than blindly the production of reducing the efficiency.

The booming of Internet economy makes the network become the biggest battlefield of product sale. It also allows users to get closer to the handset manufacturer via the Internet. This pros and cons, the advantage is that the enterprise's marketing strategy can be more effective targeting users, the role of the market. The downside is that once the marketing strategy fails, the negative impact will also be broader, more lethal, and even endanger the survival of the enterprise.

An enthusiastic Netizen's sincere spit groove

November 7, 2014

Attached: intended to send the letter to the [email protected] mailbox, the results indicate that yulong.comserver can not be delivered. The only option is open.

Write the open letter of the cool "great God"