How can we create a page that fully complies with the search engine optimization standards?
If you are engaged in search engine optimization, you may have heard the above questions many times. Unfortunately, there is no one-size-fits-all and very positive answer, but through a series of practices, we can extract some experiences close to the subject. This articleArticleIn, I will share with you how I strongly recommend "Search Engine Optimization for pages" and "keyword locating for pages" ("keyword locking ") and try to achieve "perfect" suggestions. My suggestions are based on data support, relevant research, and extensive testing experience. Unlike some people, I am simply confused by experience. In addition, for the actual Seo work, although the experience and knowledge here can help you start to understand Seo, we suggest you continue to practice and improve.
: Perfect match with search engine optimization standards
HTML head tags)
- Title)-This is the most important page keyword element. It is best to use keywords/phrases as the first word (or phrase) in the page title ). In our research, the following figure shows:
Obviously, if the keyword/phrase in the page title is higher than the top, the top ranking is obtained, and the back-to-back ranking is obtained.
- Description tag (meta description )-Although the description tag is no longer used by major search engines as the basis for "ranking", it is very important to describe the keywords/phrases used to highlight the page in the search results. We already know that it can improve the click rate, regardless of your page ranking.
- META keywords )-Yahoo! It is the only search engine that uses records and keyword tags for indexing, although it is technically not used as the basis for ranking. However, Microsoft's Bing now takes over Yahoo! The reason for using this tag does not exist. Therefore, due to the risk of using keywords for competitive research, we never use this keyword tag in seomoz.
- Robots tag (meta robots )-Although this tag is not required, it should at least be sure not to include any attributes that may cause the search engine to not index your page.
- Rel = "cononical "-If the website is larger and more complex (and maintained by a large and complex team), we recommend that you use canonical URL tag (authoritative link tag) to prevent potential duplicate, unintentional, and extended URL strings, in case the search engine disperses the weight and ranking of a good page.
- Other labels-Other labels, such as DCMI or fgdc, seem useless to Seo now.
URL)
- Length-Short URLs seem to be better processed in search engines, and are more likely to be copied, pasted, shared, and linked by other websites.
- Keyword location-The closer the keyword in the URL is to the domain name, the better the effect. Therefore, site.com/keyword is more powerful than site.com/folder/subfolder/keywordand is our most recommended optimization method (although this may not be good for websites with a large number of URLs or keywords)
- Subdomain name (subdomains) vs page (pages )-As we mentioned in our blog, although using keywords in subdomains may be less advantageous than using subfolders or pages, the search engine's link breadth allocationAlgorithm(Link Popularity assignment algorithms) prefers subfolders and pages, rather than subdomain names.
- Word Separators)-The break number (-) is still the best keyword in the website. Although all search engines share the same underscore (_), to avoid conflicts with other methods, or use a broken number.
Body tags)
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- Number of duplicate keywords(Number of keyword repetitions)-it is unlikely that it is best to determine the number of keywords/phrases used on a page. However, our long experience shows that a shorter page uses 2-30, it is better to use 4-60 for long pages. In addition, the benefits of exceeding this indicator due to synonym usage do not seem obvious and unwise.
- Keywords density )-Although the keyword density, as a component of the ranking algorithm, is already rooted in the best SEO. However, using more keywords/phrases on a page can improve keyword positioning and ranking. Therefore, there is no doubt that the keyword density has never been measured as an indicator of the ranking formula.
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- Use of keyword variations (keyword usage variations )-Using keywords on the page to change the physical fitness helps to optimize the content. I have been wondering if this will affect the search engine ranking (although I have never carefully studied it, it cannot convince me ), but try again. We recommend that you use at least one or two variants of a phrase on the page. If possible, you can split the key phrase into phrases.
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- H1 title (H1 headline )-The H1 tag is regarded as important for page search engine optimization for a long time. Recently we have studied associated data, but it shows that it has little to do with high rankings (actually almost zero ). Although this is a convincing evidence, Seo and semantics have proved that there is not much relevance. However, we still recommend that you use the H1 tag as the headlines and add keywords/phrases to it.
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- H2/H3/H4/HX-It is less important than H1. We recommend that you use them only when necessary. These tags do not have much Seo value.
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- ALT attribute-Surprisingly, this alt attribute has always been considered to contain less Seo weights, but our associated data research shows that they are highly correlated with high rankings. Therefore, we strongly recommend that you add the alt attribute to the image tag when using images on pages with key keywords.
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- Image File Name-Since the traffic from images becomes a stable access source, and the image file name becomes valuable in natural search, we recommend that you use keywords/phrases as the image file name on the page.
- Bold/highlighted (bold/strong)-Use the bold or emphasis to indicate a keyword to display a Seo weight that contains a very small number. Therefore, we recommend that you use the bold or emphasis at least once for the keywords/phrases, although that is the case.
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- Italtic/emphasis (italtic/emphasized )-Surprisingly, italic/highlighted text shows a higher relevance than the bold/highlighted text in the highly ranked pages, therefore, we recommend that you use these two formats on the target keywords/phrases.
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- Internal link anchors )-No tests show that the internal link anchor text is crawled by the search engine and used to calculate the ranking.
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- HTML comments )-Like above, it seems that the search engine ignores HTML comments.
Internal links and locations in the website structure
- Click depth-In general, keywords/phrases that are highly competitive and more challenging should be recommended in the overall website architecture (therefore, users should be allowed to click the page as few times as possible from the home page ).
- Quantity/percentage of internal links-The more pages to be linked, the higher the ranking should be. Therefore, for keywords that need to participate in the competition, try to link as many pages as possible to these pages.
- Link in content vs Permanent Navigation Link-There are indications that Google and some other search engines have done a lot of work to consider the location of a link element on the page. Therefore, placing a link in the text like Wikipedia is better than using a permanent link like a permanent navigation bar. In addition, do not forget that Google only takes the first link in the HTML page seriously.
- Link in the sidebar and footer-Recently, some patent applications, search theories, and experiences of seomoz internal and many external participants have mentioned that Google may greatly reduce the weight of links in the footer. For the sidebar, the decline may be smaller. Therefore, for search engine optimization, you 'd better place the navigation link on the top of the page (that is, the position on the content ).
Page Architecture
- Keyword location-We recommend that important keywords should be, preferably, highlighted in the beginning of the article (50-characters in position, hopefully with the top point: the word here is an English word ). Search engine preferences for pages where keywords can be found as soon as possible.
- Content Structure-Some practitioners hate using specific content formats (such as introduction, body, example, and conclusion. Or news reports, data, conclusions, and meanings) to optimize the search engine. However, we did not find any impact on the content format on the high ranking. Therefore, let's just take a look at the readers.
Why do we have to follow these rules?
The answer is simple. The truth is that in the process of creating good web content, we sometimes forget, sometimes ignore, and sometimes deliberately violate the above best practices. Although page optimization is very important, it is only one corner of the ranking optimization maze.
Elements of the Google rank (PageRank) Algorithm
(For your reference-the latest survey data on factors affecting search engine rankings will soon be released soon)
We should try our best to take the time to locate the page optimization and keywords. However, my opinion is that we must follow the 80/20 law for website page search engine optimization. If you have completed the most important 20% above (page title, URL, and internal link), you will get 80% (and possibly more) output.
How to become the No. 1 practice
I'm curious, although this is not surprising for experienced Seo people, the fact is that website page optimization may not be the top ranking for pages. In fact, to reach the top of the rankings, the following list may be the actual process:
- Accessibility-If it cannot be accessed, the search engine will not capture or index your content, so this is the first row.
- Content-You need not only content that interests readers, but also content that forces them to share. Viral content may be the most important/valuable factor in ranking formulas, because it produces the highest link conversion rate (that is, the ratio of access to post-read links)
- Basic page elements-Keyword locating (locking) for the most important elements (page title, URL, and internal link) can greatly improve the quality of the page.
- User Experience-The availability, user interface, and browsing experience of a website affect the conversion rate and browsing rate of links and references.
- Marketing-I want to say "good content cannot replace good marketing ." A powerful marketing machine or an excellent marketing activity can attract links that match the content itself "deserve". Although this seems unfair, it is the basic principles of capitalism over the past few hundred years. Spread is sometimes far more important than being true, honest, or valuable.
- Advanced/thorough page optimization-Careful and careful use of all the above methods is not useless. However, whether it is good or bad, it is placed at the end of the article. In our opinion, it may not be as good as other technologies.
Finally, as usual, I hope to hear your thoughts and experiences, whether it's about the overall concept of "perfect" Web page optimization or some of the skills above.
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