Four search engine optimization tips to get your site ready for 2012

For many companies covering all industries, this last few months will be very hectic and fast. Make the strategy, the budget is also passed, the grading performance and ROI are also evaluated well. Everyone is preparing for the big push in the first quarter of next year. Because search system optimization is a long-term process. It makes sense to start thinking about the 2012-year program and make sure all the activities are in order. Here are four tips to ensure your SEO is ready to enter 2012:

1. Revisit your keyword research:

Few site keyword search for the first time on the perfect winning key. It's just that some keywords benefit from getting X's search amount each month. On the contrary, at first you have no confidence in some of the keywords you offer yourself. However, some keywords appear to be appropriate for your Web page. Now it's time to see if this is the case, what kind of keywords will be as you would like to be? What's not going to be as good as you want to be? Those that you don't deliberately target but deliver stable data traffic to your Web page?

The search behavior evolves over time, which means that the keyword was tried well in 2011 but does not mean that it is the same in 2012. Don't be afraid to redirect new keywords, but make sure you make changes in the data analysis on the web!

　2. Update the content of your website

What new things do your company do in 2012 years? Do you want to make a new product? You will need to ensure that your Web pages are established, and that you are starting to run and connect to other Web pages with your company via a network link. Does your marketing department have a new VP? You might want to add their CV to "about us" or "admin" pages. Do you intend to establish a social profile for them? You may be running several year-end deals, and these special requirements should be added or removed from your Web page at the appropriate time. It's time to make sure your pages and content accurately reflect your company's reality.

3. Brainstorming blog/article theme

The number one topic for most companies is marketing content. So start 2012 brainstorming! If you feel like you're becoming boring on the subject now, don't be afraid to seek inspiration from your co-workers and employees. For example, your customer service or sales team should address your target group on a daily basis, asking them to write down questions that are being asked by existing or potential customers, and each of those issues can be a starting point for a blog post.

You also need to register your competitor's newsletter or blog. Because their target group is the same as you, these issues may just be on the dot. From their posts you can dig exactly what (never just copy). You can also get good ideas but they don't write, and you'll be in no position.

You can also ask your customer directly, send your questions to the Social profile page, and then see what your target audience is interested in and want to learn more about.

4. Run an audit link

An audit link is helpful in gaining an in-depth understanding of the link mix you established in 2011. Where do most of your links come from? Are you top-heavy now? Keep in mind that search engines like a variety of link-building methods. It not only indicates that the white hat link you created also protects your corresponding Web page. For example, whether Google decided so comment links are Black Caps, how many links did your site lose?

Not only will it be a year of video marketing, social media marketing and so on to show you, it can also show you your site has won the natural link. Because you do not have control of the natural link, it is important to identify the source of your site in the coming year, whether it is beneficial or harmful to your website. If a lot of your natural links are from junk low quality sites or are pornographic, gambling and other sites, you will be the victim of reverse search engine optimization. You need to get a link-building strategy so you know what you need to do in 2012.

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