Framework for competitive demand analysis

　

This week's discussion of the project pairing is about competitive demand analysis, which is roughly what we need to be prepared, planned, directed, and executed according to successful experience. Innovation and positioning are the core competencies of our projects, er, how to give a satisfactory answer to persuade others that the NABCD model is an effective method.

NABCD model, there are 4 main points of thinking:

1, N (need, demand )

What are the customer needs that are not being met but are urgently needed to meet in the market today?

2, A (approach, practice )

To meet this demand, have what advantages I can put forward in a unique way.

3, B (benefit, benefits )

Our product will give users what benefits, to solve the current similar users of what needs pain.

4, C (competitors, competition )

Where is the advantage of this unit cost benefit for competitors and other alternative options? As new products enter the market must have the breakthrough and positioning.

5, D (Delivery, promotion )

How to promote? Put our project in the hands of our customers.

After the competitive market analysis through the NABCD model, our team has gradually cleared up the purpose of the project, market demand. This is the concrete result ... Http://www.cnblogs.com/chen20135517/p/5321352.html

Framework for competitive demand analysis