From six rooms to see domain name selection and promotion

According to the domestic media reports, the video sharing website six rooms decided to officially enable the acquisition of 6.cn new domain name in order to replace the original 6rooms.com domain name, and recently a few media has pointed out that six rooms for the purchase of new domain name costs as much as millions of yuan. From the current situation, the input 6rooms.com address will automatically transfer the domain name to 6.cn, indicating that six rooms have officially enabled the new domain name.

The new domain name is 6.cn, this domain name and the original domain name compare how? I think the new domain name is far better than the original domain name. The original domain name is difficult to remember, and 6rooms is easily confused with 6room, causing the user's confusion, so many people can not tell which address is correct, not conducive to the future development of the site. And the new domain name is only a number, very easy to remember and input, it is also very convenient to use.

Here we see that easy to remember and not easy to confuse is a "good domain" the most critical two elements. Choose a good domain name to have a clear meaning, it is best to short, conducive to input, for Chinese, Hanyu Pinyin and pure numbers is also a good choice.

Though spending heavily on domain names is an important step to building a website's brand, but this is not the most important key, the more important step is a domain name marketing and promotion, will be a domain name used to maximize the maximum value of a domain name, not very good to promote the use of "good domain name", its value is limited.

The most basic marketing strategy for domain name promotion is advertising, for example, "six rooms" on the launch of a number of ads including the domain name, which included in the Feedsky to carry out topic ads, I have this article, so that more people know the "six room" address and access, thus forming its Internet brand effect.

The promotion of domain name has a fundamental foundation, is good content. Have a good domain name, but also have good content or application, can succeed. Good domain is an important part of Web site usability, users and traffic is the most valuable things, only good content to attract more users.

Finally, I explained that for cnnic control of the CN domain name, I am not too optimistic about the state-related laws are imperfect, I do not recommend individuals to register the CNNIC control of the CN domain name, and the proposed registration of ICANN control of the COM domain name, if the COM domain name is registered, Second, you can choose net/org domain name. Cnnic need to earn money, they hype CN domain name just make enterprise's money, individual also roll in, the final domain name may not belong to their own, so it is not cost-effective.