From the adjustment of Baidu's external chain algorithm to see how to optimize the site webmaster

Recently, Baidu for the external chain algorithm made a big adjustment, in February 22, the Webmaster Circle fire up, mainly the day many sites outside the chain suddenly significantly reduced, and some outside the chain even from 10,000 to dozens of, this is a common phenomenon, not individual cases, that is fully explained that Baidu is the internal algorithm in the adjustment, This adjustment is mainly for the outer chain. Relatively speaking, the inclusion and keyword rankings do not have much impact, but from this large-scale algorithm adjustment can be seen, Baidu for the external chain of the new search engine algorithm has been put on the agenda, began to operate. As a webmaster of us, how should we deal with the big adjustment of Baidu? The author of their own hands to master a number of sites to make a summary to help webmaster friends as a reference to optimize the site.

　　One, to Baidu algorithm adjustment to maintain the normal Heart

The day many webmaster's website outside the chain reduces, some stationmaster forum blew open the pot, is aimed at the website's outside chain, many people anxious like the hot ant, does not know how is good. Hard to send a sudden drop in the link, really let everyone heartache for a long time. However, since Baidu is not for individual stations to reduce the chain, it does not need to worry, this is the update algorithm Baidu, then we have to maintain a common heart, do not worry, but do a good job every day, continue to observe, waiting for Baidu algorithm adjustment finished, all is floating clouds. Sure enough, the next day, the site outside the chain began to come back, so in response to this sudden adjustment of the algorithm, not anxious to get angry, but to meditate, to maintain the normal treatment.

　　Second, high-quality outside the chain is the king

Baidu this big adjustment is mainly some of the garbage outside the chain, and most of the chain effect of the forum has been very small, so high-quality outside the chain is kingly. As we all know, the Internet is full of garbage links, unqualified links to search engine crawling caused a lot of trouble, and the ranking of the site can not be separated from the link, so Baidu previously for this problem is also very tangled, but this external chain algorithm after large adjustment, only high-quality links is the eternal way of web development and access to high-quality links can no longer rely on the forum signature of this low-level jobs, future soft link will be a very good development, and the quality will be very high, after all, the soft is a kind of original, and published to some high weight of the site will be more able to let search engines to determine the effect of the link, and then give the site a good ranking. Moreover, the link can not be too much, but to the quality and quantity of the balance, but also to the extensive control of the link, not too much from a website to the link, but to the link can not be divided into different sites.

　　Third, the content of the highly original site is the cornerstone of an invincible

Website content is still the most important factor Baidu, there is no high-quality site content is not a good ranking, from the Baidu algorithm adjustment, we can see this, no matter what your chain, content must be highly original, and too much false original or even copy content, will make the site weight severely reduced, And our webmaster has to consider how to create the content. Therefore, some rely on the acquisition of the survival of the site can not be in the future of how much development, the original is the most eternal. So how to do the content of the highly original? In fact, the source of material is still a lot of, such as the relevant questions and answers to the platform, you can summarize some questions and answers, series into articles, or see others write some articles, refining the core ideas, for imitation, these are original material. Relatively speaking, to be good at technology webmaster, writing is a troublesome thing, but want to develop, exercise their writing ability is necessary, is not required you have how beautiful writing skills, as long as write out, write really, retain users, this is the magic weapon to win the site.

　　Four, the ultimate optimization to do a good job website brand

Looking at the ranking of better sites are generally brand-oriented sites, the advantages of such a site will become more and more obvious. Now the opportunity of small and medium-sized webmaster is not as good as a few years ago, website optimization must consider how to establish a brand site, a benchmark in the industry and brand site in the future development of the road to go farther and more magnanimous. Brand concept, perhaps a lot of webmaster did not consider, we mostly only know through the search engine to pull traffic, and then sell these traffic cheap, such as advertising Alliance, received poor click advertising costs, this way at this stage has not been appropriate, to consider how to turn these flows into their own customers, By selling their services or technology to make money instead of making less money on poor alliances. Have to consider is the site's brand problems, the establishment of the brand must be from the site itself positioning, network impact to step by step to achieve the ultimate goal of optimization is to build a brand site, this is the cause, rather than earn a little money.

Baidu Recent algorithm adjustment in the industry does cause a lot of vibration, however, no matter how the search engine changes, its core essence is unchanged, that is the user experience, only good service users, is the essence of search engine existence. Similarly, as a webmaster, we have to provide users with valuable things, rather than blindly cater to the temper of the search engine, do not put our eyes always stare at the search engine. If one day, our site can really get rid of the search engine, the site is successful. This article by the couple necklace www.xianglian5.com Original, reproduced please indicate the source, welcome to share learning.