Full-site optimization

Whole-site optimization is an essential part of search engine marketing. Whether the whole-site optimization can be well performed depends on the effectiveness of website search marketing, in addition, the search engine marketing SEM is an important part of network marketing, and they are closely related.

Whole Site Optimization

It refers to the use of Seo technology to make a website become an authoritative site in the search engine, when the results are achieved, any page of the website can be carried out in the search engine competition for key
The number of words and keywords for the whole site can be countless, depending on the number of website pages and engine indexed pages. (Effect: assuming this is an industry-specific site, it is likely to be used after an excellent whole site optimization.
A website hijacks all matching keywords in an industry (including any long tail keywords that can be imagined ). The ranking of a keyword cannot be improved during the whole site optimization. Good whole site optimization can only ensure
It is only the result of search engine marketing.

The search engine optimization (whole site optimization) technology is mainly divided

1) Intra-site structure optimization.

2) Search rating optimization.

Intra-site structure optimization: Internal page optimization, website program modification, overall link adjustment, user experience optimization, website directory structure hierarchy planning, and website map creation.

Search rating optimization: a large number of high-quality and targeted external links are added for the preferred domain names of the website. The homepage does not compete for any keywords, but only stores the website brand name.

Conditions that the website program meets during the whole site optimization implementation

1) The website can dynamically generate static pages in the background (the program can be ASP, PHP, JSP, etc. Currently, PHP is the best)

2) The title of a static page can be set in the background. The title of each page is different. The optimal title for generating a static page is :.

3) Try to make the page adopt the DIV + CSS architecture, and CSS is an external Language Pack. The page code is clear, fluent, and streamlined, reducing the quality of the page and enhancing the browsing and downloading speed of the page.

4) The website has a suitable directory structure, such as the final page> topic> channel> homepage, and can coordinate the subtraction of website directory files, for example, http: // www. ****. COM/
Channel/topic/final page

5) If necessary, website maps in HTML and XML formats and spider programs for engines are used for crawling and indexing.

6) The website contains templates for various directory pages, and the tags keyword tags are involved in the program page function, used to summarize related articles, and better enhance internal links.

7) websites must have enough content, enough pages, and enough engine records (generally between 10 thousand)

Keyword Allocation Strategy for whole site optimization implementation

Directory structure: final page-topic-channel-website homepage

Keywords are divided based on the directory structure:

Final Page: Long Tail keywords as much as possible

Topic Page: relatively popular keywords

Topic Page: Fixed popular keywords

Channel page: Core popular keywords

Homepage: website brand, name (excluding keywords, website brand ranking only