Give Taobao shopkeepers 12 pieces of data to help you deal with the store business

What data indicators should be paid attention to when opening a store? What is the VIP proportion? How can I set the sales discount? There are secrets behind these scenes. I hope this article will help you. (1) turnover 1). turnover reflects the business trend of the store. Based on previous sales data

 

What data indicators should be paid attention to when opening a store? What is the VIP proportion? How can I set the sales discount? There are secrets behind these scenes. I hope this article will help you.

(1) turnover

1) turnover reflects the business trend of the store.

Based on the previous sales data, combined with the development of the regional industry, through regular daily follow-up of turnover, Weekly Summary and Comparison, in order to adjust the promotion and promotion activities.

2) set sales targets for stores and employees.

● Based on the turnover data, set up the business objectives of the store and the sales targets of employees, and subdivided the turnover targets into monthly, weekly, daily, hourly, shift, and per person, so that the objectives of employees are clearer;

● Set up a reward mechanism for achieving the employee's monthly goal to motivate the employee to increase sales;

● Monitor the turnover indicator completion process on a daily basis. when the target task fails to be fulfilled, a preliminary plan should be launched immediately. for example, if the target process in the month is unsatisfactory, adjust the personnel, goods, and promotion plan in a timely manner.

3) compare the sales status of each branch.

Turnover indicators help to compare the sales capabilities of each branch, so as to provide reference for optimizing the personnel structure and product portfolio.

(2) Sales of classified goods

Sales of classified goods is the sales of each category of goods in the store, such as jacket, casual pants, and shirts. By analyzing the sales indicators of classified products, you can understand:

1) Check whether the sales status and proportion of each category of goods are reasonable, and provide reference for ordering, grouping, and promotion of goods in the store, so as to make better goods adjustments, make the product portfolio more in line with the actual consumption of the store.

2) understand the consumption orientation of the store or the area, make real-time replenishment and goods adjustment measures, and adjust the display accordingly to optimize the inventory and maximize the profit of the store. For low-sales categories, we should consider increasing sales promotion in the store to digest inventory.

3) compare the normal sales ratio of the store's classified goods sales to the normal sales ratio of the region to obtain the sales characteristics of the store. we should consider more presentation of slow-flow categories, at the same time, the shopping guide should strengthen its key promotion and sales capabilities for slow-flow categories.

(3) top 10 best-selling models

1) conduct regular statistical analysis on the top 10 best-selling models (weekly/monthly/quarterly) to learn about the causes and inventory status of the best-selling models.

2) set up inventory safety lines for the top 10 sellers according to the sales speed and cycle, and make appropriate replenishment or alternative measures. 3) instruct employees to use the best-selling funds in combination with regular or unsalable funds to drive the overall flow of goods in the store.

(4) top 10 unsalable funds

1) conduct regular statistical analysis on the top 10 unsalable funds (weekly/monthly/quarterly) to find out the causes and inventory status of unsalable goods.

2) looking for selling points of unsalable goods, and strengthening product training for shopping guides, improve the sales skills of shopping guides for unsalable goods.

3) adjust the display mode and position of unsalable products to avoid being in the corner of the store and cooperate with the personnel for key promotions.

4) formulate sales incentive policies for unsalable products (with selective implementation). For example, if a unsalable product is sold, * yuan will be rewarded ......

5) prepare for goods delivery, return, or promotion of unsalable products.

(5) Joint rate (number of sales items/number of sales orders)

1) The Association rate is an important basis for understanding the sales capability of store personnel.

2) if the joint sales rate is lower than 1.3, the additional sales promotion efforts of employees should be immediately improved, and additional sales promotion training should be given to employees to improve the joint sales capability.

3) when the association rate is low, the display position of associated products should be adjusted. for example, the products that can be matched should be displayed in a similar position to facilitate the matching during sales, improve associated sales.

4) when the association rate is low, check the promotion strategy adopted by the store, adjust the appropriate promotion method, and encourage customers to buy more.