Good products to do: run out and go

founder Zhang Xiaolong said, "a good product should be done to go away," a good The CRM system should also be "run out", does this mean that the product does not have user stickiness? How do we understand this sentence?

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Today, the link line CRM System Small series to share with you "run out of the walk"!

"run out and walk away" is not no stickiness .

from his in the original speech words, summed up in such a few cases:

• The purpose of a car is to travel, to destination, not to blow air conditioning

• The purpose of a circle of friends is to view friends, interact with friends, rather than watch chicken soup, receive marketing information

• Do not encourage too many friends to prevent users from acquiring and processing too much information

• The public number is limited to prevent users from receiving and processing too much information

• There is a limit to the inducement and sharing of a circle of friends, because it can cause trouble to others when you get the benefit.

There is not a "do not stick", "do not need to seize the user", "not bound users" about.

In fact, you find that the stickiness is improved after a controlled functional design. Because the product value is higher.

Run out and walk, call you "Moderation"

Looking at just a few examples, there are examples of "we can let go of restrictions, expand quickly, add more functionality, but we are very restrained".

Can directly import a large number of contacts, can quickly accumulate a huge amount of registered users (immediate benefits), but may make the user address Book is too jumbled, information processing is troubled, the circle of friends experience is bad (long-term disadvantage).

The public can open limits, can generate more articles in the Circle of Friends, messages (immediate benefits), but will cause users to receive too many messages, the same can not handle (long-term disadvantage).

The inducement sharing of the circle of friends if it is not controlled, the activity of the circle of friends can definitely turn ten (immediate benefits), but will be like MLM, gradually hurt the user's experience (long-term disadvantage).

So Zhang Xiaolong The original intention is: we do products, or the idea of making products, should be to have moderation, do not only care about the benefits of the present, and do not see the downside of the future. The long-term disadvantage is that the user's "Do not run out" product features are brought to users.

Run out and go, yes " Fast resolution of requirements "

Speaking fundamentally, is Zhang Xiaolong mentioned, good product is not to stick to the user. Of course, the latter part of his sentence is easy to misunderstand: try to get users out of your product.

In fact, not to let users do not use your product, "run out" there are many kinds of:

• It took a while to get away.

• I didn't feel it for a while, I left.

• It took a while to solve the problem, and gone.

Zhang Xiaolong mentioned only the last case.

To solve the user's just need, so that users can solve the problem is the fundamental value of the product. Force the user, such stickiness is not very meaningful.

For example , in the World War, you * * * is not to make you comfortable on the end, but also forced to tell you, share to others there will be a reward ah, tell you what to do to have a discount, or even recommend to buy what health care.

What is a good * * *? Is that I have an appointment to the service, you on time to arrive, very good to me to do, I am happy, this product use is over.

This is like a barber shop, a good product is, I come to the end of hair, I am happy, I am satisfied, I left. And not when I cut my hair to listen to you to sell my membership card, not I finished hair you have to let me try " big Sword".

Users in the use of your product, want to hear is "Let me help you solve the problem", instead of "You see we have everything, you try this bai, you try that Bai, we are particularly cheap ..." Hey, you don't go! Handsome guy! Don't you be cruel to refuse! Go play a five-star! "

Conclusion

I think Zhang Xiaolong is worth thinking about every product manager. Can I make a product to solve the user problem? Does the function I do have any real value? Is it reasonable that I am constantly sticking to the user's way?

Is the product that everyone said Rotten, also is I most respect the product. He controls, all around the user design, he values positive value (acquaintances social, original, share life), limit negative value (soft marketing, information jumbled).

Pay attention to the original, anti-plagiarism, can make the report after a half-day quick response and processing. Friends on the other platform of the article was copied into a dog, there is no way to report, or the conditions are not able to operate at all.

from this point of view, it is also regarded as the "run out of the walk" example. The user experience of the CRM system should be said to Zhang Xiaolong: run out and go, on par! A good user experience has a good user stickiness, which can be loved by users.

Good products to do: run out and go