How do HTML5 games earn money? With two pieces of experience, you can earn 30 thousand yuan and yuan each.

(Turn) How do HTML5 games make money? With two pieces of experience, you can earn 30 thousand yuan and yuan each.

Author: Alexander Krug, CEO of SOFTGAMES, the world's largest HTML5 game platform.

 

Currently, the number of apps in Apple App Store can be described as massive, and the impact of the latest apps on rankings is getting smaller and smaller, which has become a saturated market. A game needs to be downloaded more than 50 thousand times a day to rush to the "free game list" in the U.S. in the App Store.

It is not surprising that more than 99% of applications do not meet the Daily Download requirements. If this download volume can be reached, it is generally a product of virus transmission and operation. Unfortunately, this kind of thing can be met and cannot be solved.

Developers can use some methods to increase the daily installation volume: use market means to pay for each installation volume. However, the reality is that when you increase the cost for each installation, the ARPU (average revenue per user) will decrease or remain unchanged, and the gap between the acquisition cost and ARPU will increase month by month.

To control such risks, developers need a very experienced marketing team and a large amount of money. However, in most cases, the monthly income of each independent developer is less than 500 USD (about 3000 RMB.

Currently, open networks are switching from an open and open cross-platform HTML5 technology that exclusively occupies the Flash desktop environment. Compared with hundreds of thousands of native app developers and millions of applications, there are currently only hundreds of Game Studios and small-scale community independent organizations sharing the delicious cake developed by HTML5 games.

The original Article is translated as follows:

For details,The HTML5 game market differs from the native App Store business model in a number of ways:

Unlike App Store publishers who are actively looking for and engaging with developers to meet their demand for high-quality HTML5 games, Softgames, the world's largest HTML5 platform, strong demand for casual games. On average, Softgames releases a new cross-platform game every workday. Compared with a platform with hundreds of thousands of applications such as App Store, Softgames is a treasure place for developers to start their businesses ". (Stakeholder: original author Alexander Krug is the founder of Softgames, a German-based HTML5 game platform .)

The Platform dominated by casual games can bring huge benefits to developers. Developers only need to take immediate action, submit simple and well-crafted projects, and continue to expand. There is no need to invest a lot of resources and no long-term investment. HTML5 technology can be used to design an excellent game within one or two months. Games can be sold to publishers like Softgames, with exclusive/non-exclusive authorizations.

With exclusive authorization, developers can earn up to $30 thousand in revenue. This benefit is greater than that of most independently released applications throughout the application lifecycle.

Compared with the App Store of a large number of shanzhai applications and a large number of native App developers, the HTML5 game market provides a huge market opportunity. Softgames has over 250 popular masterpieces and has a strong demand for games such as mahjong, card games, and Zuma games. Developers can quickly take actions to fill the gaps and benefit from them. These opportunities do not exist in the App Store.

Currently, the main revenue of HTML5 games comes from in-app advertising. Due to the lack of low payment aggregate expenditure and a global payment architecture, the "add value for free" model does not exist. However, it is not a disadvantage for developers who can quickly develop a game at a time. Developers can sell games to developers and focus on better works. This approach allows developers to optimize, maintain, and upgrade the game without having to risk a large amount of resources.

Before developers participate in HTML5 cross-platform game development, there are several things to note:

1,For beginners, to develop an HTML5 program that can run normally on all platformsGames are undoubtedly a challenge.Therefore, testing, optimization, and learning are the key to implementing "one set of code and multiple devices. Next, it may be more difficult for beginners to test your game on a large number of HTML5 support devices. For example, different operating systems and even different versions have different running conditions. You must debug the performance of new functions. Focusing on one point, the promotion of one project is the correct way to avoid too many difficulties.

2,The game needs to be compatible with various control methods,Your users may play games through the mouse, keyboard, smart TV remote control, or their iPhone. In addition, your game may be significantly different in different screen resolutions. In some resolutions, the display of some games may fail. You need to make intelligent planning to avoid these potential problems, because it will cause your game to fail.

3. Generally, HTML5 gameAudio laggingThis is the most direct cause of browser crashes because the loading time of browsers (especially mobile browsers) is too long and the game is stuck. Fortunately, there have been some major improvements that have built basic audio support into HTML5 games. However, this feature is not complete for native games. Therefore, developers should use basic sound libraries instead of extended audio to avoid traps.

How do developers migrate data from HTML5Benefits

Today there are two business models for developers: 1. Developers sell their games to publishers such as Softgames in exclusive or non-exclusive ways; 2. Split the revenue from the built-in advertisement of the application into the distribution.

In non-exclusive authorization mode, developers can sell the game to different publishers multiple times. The price for buying an exclusive authorized game by Softgames is usually between-USD (about-RMB. It is foreseeable that a developer can generate tens of thousands of dollars (60 thousand RMB) in a few weeks through a high-quality HTML5 game.

HTML5 should be regarded as a huge replacement for native development. Instead of giving luck to hope for success, developers can effectively schedule time and energy for the next game and earn revenue through the huge demand of the publisher's website for high-quality HTML5 casual games.

As a pioneer in HTML5 games, Softgames has more than 10 years of experience in Mobile publishing and has been fully focused on HTML5 game platforms for three years. Developers should join the gold rush of HTML5 game development as soon as possible to avoid being too late.

-- This article is taken from the Internet