The internet era, the only fast not broken, asProduct Manager, we only have a good product intuition, in order to catch up with the market before the peers, so product intuition is very important for the product people. How do you develop a good product intuition? Below is a senior product people to organize the product intuition of some of the key points, come together to see it.the two core principles that foster product intuition are: ·understanding people's needs and desires; ·understand people's reactions to different things. If you're looking around to start practicing your product intuition, start with how you experience new products. Let's say you're trying a newAPPproducts, then go nowApp Storedownload and start the trial, and record every sentiment you have, this is your initial product evaluation. But before you start experimenting with the product, there are a lot of things to consider: 1.How does this product attract your attention? is it a friend's word of mouth? If so, then why would he tell you? Did you see this app in a previous article? If so, what motivates you to really find it and download it? Will you recommend it again? Does it have an appealing icon and an interesting name? Have you ever heard of this app before? How often? Why didn't you download it before? What motivates you to download now? 2.What is your current summary of this application? It should be interesting to compare the answers before and after the trial. 3.at this stage, how does public opinion evaluate the application? is this product very popular? is its function useful? Is the usage experience fluid? When you downloaded the app, did you see its rating and the description in the comment? thinking carefully about how a new application leaves the user with a first impression can help us better understand the value proposition and marketing strategy of the product, and what the team behind the application is doing. so now it's time to open thisAPPto experience it:You may spend a lot of time on it, but it is best to use the high frequency of the scene in everyday life for a few minutes at a time rather than a fixed period of time. then, ask yourself the following points: 1.How about the product introduction or registration experience? It is very simple to learn the cost is very low, a few clicks on the button to get started, or through a series of verification steps to complete? 2.How does this product introduce itself in the first minute of contact with you? Do you know what it does and how it works? Is it a friendly message delivery? Or is it confusing? Did you read and save the information carefully, or did you skip it quickly because of the tedious feeling? 3.is this product easy to use? do you have any quick idea what this product is about? Or do you need to keep trying to figure it out? Does it have a lot of navigation items, buttons and gadgets for you to handle in real time? Or is the entire product process simple, easy, and familiar? 4.How do you feel when you are browsing this product? will there be some interesting and cute little things that will make you smile? Does its navigation cause you to crash because you don't know how to return? Do you think the interaction of this product is sufficiently intelligent to be efficient? Will there be some specific details that make you feel“Wow, I've never seen it before."? 5.does this product meet your expectations? Think back to what you thought the product would do when you started, and was it consistent with your actual experience? If it is a content class application, can you participate in content generation and interaction? If it's a life-class application, does it really solve your problem in an efficient and high-quality way? 6.How long did it take you to use this product? because time is usually associated with interest. If you spend a lot of time on it, what factors are driving you to continue to use it? like people, most impressions of a product are formed within the first few minutes. A quick product experience that allows you to feel that the product is truly valuable, easy to use, and well designed. After you initially use this product, the next few days and weeks are important for thinking about user stickiness and user growth issues: 1.How often do you use this product? When do you use it? What causes you to open it? Did you open it because of a push notification? Or is it because your friends are talking and using it? Or is it because you find yourself starting to rely on this product? Does this product span the barriers to becoming a regular habit in your life? If not, what is it? 2.How does this product compare with other similar products? in what ways did it do better or worse? What motivates you to choose this product rather than other similar products? 3.What other people think about this product? getting more information is one of the quickest and quickest ways to understand what's going on in the market and what's not working. among them, a wide range of reading comments on social media and various platforms to read the voices of all aspects of the product. Ask your friends what they think, and then ask about the thoughts of family and friends who don't live in the same city. See if their impressions match yours? In what ways do these differences occur? 4.based on what you know, do you think this product will be successful after one year? determine your true perspective and position and predict whether the product will succeed in the future . you can quietly write your own views, not more than the public, but to clear and honest bet with yourself, so that you can look back to see whether you are right or wrong, this is the most objective way to avoid ex post-bias. 5.(Finally, after enough time), have you correctly predicted what this product is going to do? if not, why not? Is your personal preference and taste similar or different from that of a mass market person? You have to understand this so that you can better calibrate your opinion in the future. Summarynothing is quicker and better than a keen and close observation to get a product's intuitive approach. Through the above description, you can experience all the things that happen in a new application, from each of the details that you touch to ultimately lead to what impact. beauty is not necessarily accidental. The best designers and product managers are often the most insightful, understand the user's behavior motivation, understand what makes users happy about what is their boredom, for successful products and services they have their own theoretical views. This is why they have long focused on and studied the psychology of people, including themselves. The whole process doesn't have to be labeled.“Product Evaluation", it is not necessarily an exam or interview issue, and it does not have to happen for any other person or for a compelling reason. This happens all the time, as long as you have curiosity and exploration, want to learn how to create a good product, so began to constantly observe and learn. Source: Network
How do product newcomers develop product intuition?
