How Twitter revolutionizes Google

(From Chinese entrepreneurs)

 

 

TwitterSince its birthGoogleIs the life of a different "species" 

If,GoogleSmooth sailing has become a dominant force in the Internet era and a monopoly information communication platform. So Will fans who have been excited about the internet due to their speed of innovation be disappointed?

fortunately, fans no longer need to answer this question. New life has been born and becomes increasingly dazzling. 2007 year, MySpace the sudden emergence of media makes the world see" another network type ". 2008 year, we have witnessed Facebook magic, set MySpace becomes an eye-catching meteor. Before changing your mind, 2009 year, it hits a rocket-like upgrade Twitter .

What we hear is: Twitter For each quarter 200% The speed of growth, Microsoft wants to buy Twitter , Facebook Buy Twitter , Google Buy Twitter And even Amazon wants to buy Twitter . This is not over yet. The highest bid comes from Apple. It is said that this hardware vendor will spend 7 $ Twitter !

Of course,TwitterSaid, I will not sell it!

Okay, the question is: why?FacebookAndTwitter?

We live in the information age, whileGoogleThe purpose is to integrate information from all over the world. So many fans are used to the impression that the information age isGoogle. The fact is,GoogleThe information that can be integrated is only part of all information.

GoogleAll the information that can be integrated is static Web pages,It comes fromGoogleContent makers found and seen by others, such as Sina, such as Tianya forum, such as you and my blog.

HoweverFacebookAt first, social networks introduced a new kind of content: Private content with a hidden nature, and content makers do not want to be seen by others, such as the diary I wrote to my mother. SoFacebookWithout any hesitation.Google.

Now,FacebookMore and more. Their power meansGoogleThe field of information that cannot be infected is growing. "Integrating information from all over the world" is a big pie that can make itself an Internet monopoly, and it is missing a big chunk.

TwitterIt also belongs to the relational Internet, but the difference is that currentlyTwitterDoes not set privacy,GoogleCan be crawled. However, even if it can be captured,GoogleBut it is hard to handle. This point will be further discussed later.

Define,FacebookIt represents "relational Internet ",GoogleOther than static webpages that can be processed.GoogleMagic expired for the first time!

Of course, this is like a domino card. The first one goes down, and the second one goes on.

Google a prerequisite for processing network-wide information is to capture new webpages, however, capturing and processing takes time, especially after Google that set of precise and complex mathematical algorithms . Generally, in Google the latest web page found on the page must at least be generated on the page 1-2 hours. That is, Google for 1 the Internet did not know much about the Internet a minute ago.

TwitterThe arrivalGoogleIs exposed.TwitterThe charm lies in allowing users to write down their thoughts and views anytime and anywhere., I just issuedTwitterInformation, throughPCOr a cell phone, which can be viewed by friends in a second. He replied immediately and I gave feedback immediately. Our friends immediately followed up to form a flood of traffic. Instant communication is evolving within one minute.

In fact, "instant" is the charm of this kind of communication, and even an hour after the communication, it will lose a lot of value. Define it as "instant internet ".

Yes, this is a traditionalGoogleThe processing method cannot be "infected" in the field.GoogleMagic second failure. WhileTwitterYou have developed your own search function. The search results can be displayed as soon as one minute ago.

Relationship Internet and instant internet, Has become recognized as"GoogleBlind Zone ". However, this is not complete yet!

Google accurate search results, Larry Page named algorithm PageRank . PageRank algorithm core, the importance of a webpage depends on the number and quality of links on it. This algorithm is Google the cornerstone of building.

however, Twitter easily go out PageRank shadow. Twitter content, all are "less than 144 short messages with characters ". This information is not a single webpage. Most of the information does not contain links, this information includes a producer and n forwarder and n replies.

Therefore, for such a piece of information that is not a webpage and has no links,GoogleOfPageRankAlgorithms are powerless! And,TwitterI have set a natural standard for judging the value of this information: the importance of the producer (How many followers IT HAS), how many people have read this information, and how many people have replied to it, number of people to forward.

Yes, the direct judgment criterion here is the "person" factor, notPageRankFactors that determine the "Link.GoogleMagical third failure.

To sum up,FacebookAndTwitterIn fact, it expands our view of information. Previously, we thoughtGoogleInformation that can be processed is everything, but now we find that the scope of information is too wide. How to discover more categories of information?Add "coordinates" to the information to make it a three-dimensional object.

First, is the information publicly available?GoogleOnly public information can be processed. "relational Internet" contains non-public information.

Second, is time valuable?Of course, time is valuable.GoogleHe is good at processing information a while ago, and "instant internet" is out of this range.

Third, is the position valuable?Of course, location is valuable. This is the domain involved in the current "Local Search. However, currentlyGoogleSimilarGooglemapsIs at the forefront in this respect.

Fourth, who creates value?Of course, manufacturers have value.PageRankThe value is indirectly determined by the number of links. However,TwitterMore direct judgment methods and data are provided.

It should be pointed out that, in factTwitterSince its birthGoogleIs the life of a different "species.

• TwitterCreate content by yourself,GoogleOnly process others' content.
• TwitterThe essence is a set of rules, andGoogleThe essence is mathematical algorithms..
• GoogleIs to first make a product and attract people to use it; andTwitterIn the beginning, people are needed to use it. Only when people use it can this be a good product.

 

Because they are so different, whenTwitterThe larger the space,GoogleThe relative space is getting smaller and smaller.

Yes?

 

Other references:

• Interview with the founder of Twitter at the D7 Conference
  
• TwitterPairGoogleThe threat is exaggerated.
• UseGoogleAnalyze how people useTwitter
• SixTwitterSearch ServiceComparison