How much should the design pay for the design?

Article Description: How much money should be paid for the design? The design circle has also been discussing how to quantify the design problem.

Talk about money hurt feelings, talk about feelings hurt money.

In the past two weeks, I have been in two cafes west of Beijing to make a fortune, I have not paid a penny. Less than half of acquaintances, more than half is completely unfamiliar with "netizens." To say the least, the information I sell does not involve any company secrets and is worth more than the meal.

Strangers inside, there are a few students, just contact the Internet, want to do product manager. For these people, I will provide some summary of the article, later talk about this kind of topic there is no need to meet. Of course, unless you want to find a job.

Others are engaged in Internet entrepreneurship, they want to find a designer to solve their product design problems. And invariably asked: how much money should be paid for the design? The design circle has also been discussing how to quantify the design problem.

Take a scary article title and have a deep meaning at the end:

For the designer's salary, I make the following comments:
1 The current industry status, the same level or working years of the designer and the engineer's salary compared to the designer to one or more steps. It seems normal at this stage, but the ideal trend should be that lower-level engineers should pay more than their peers; the higher levels should be the opposite. Why do you see article 2nd?

2 What value does the design bring to the enterprise? Just take the Internet for example, there are two key values:
A Streamline business processes to enhance enterprise effectiveness, and note that you are not creating business processes. The most straightforward example is the process of optimizing the form to achieve higher conversion rates. Maybe engineers will find performance more critical, but the trend is that this is less of a bottleneck. Designers in addition to the interaction of optimization, but also based on the business of Information architecture optimization, or to say that innovation brings additional value space is greater.
B Reduce product iterations to the enterprise to save time and manpower costs. Now iterative development is basically accepted by the Internet enterprises as a unified process. In this process, the proportion of design is more and more big, "help me to draw a picture" this idea has become the past. I think the reasonable proportion should be: 20% in the business process, 45% in design, 35% in development and testing. Actually want to express: 2/3 in the idea, 1/3 in the concrete realization.

3 experienced designers should appreciate more space. As a newcomer, the early stage is to pay attention to learning and experience accumulation. Relatively speaking, a rookie engineer, from the beginning of the internship, began to create value for the enterprise, of course, should pay more.

4 Why is the current designer relatively worthless?
A is a false impression, a lot of big companies, the value of designers in the hanging "product manager, director" of the replacement. They are on behalf of the design, the value of their dilution, some of these roles are technology transformation, some are product operations, there are designers but relatively small amount, a lot of growing up designers changed title to "Product manager."
B Generally speaking, designers complain more and accumulate too little. Data and projects are engaged in business people stare, implementation is the engineer, the design is sandwiched in the middle and often concurrent multiple projects, can not focus on a large extent to limit growth.
C at present the Internet company plagiarism is still quite mainstream, even the idea of the design is copied? From a businessman's point of view to save the cost is right, as an external cause bar.

5 advice to companies on choosing a designer
A pioneering team. In the absence of clear business processes, do 60 points of the design is enough (of course, to see the competitive environment), the pursuit of the perfect design will increase costs, unless you have a lot of money. Otherwise, it is OK to find some new people to cultivate and even let the existing team design part-time.
B when the business process basically ran through, due consideration to increase the design input, gradually put the previous "rotten" design iterations.
C If your business matures, you need to pursue a 100-point design, and you should design a drive iteration rather than a business driver.

Finally, it is the core of the article, friendship to help 3 diners to find designers, in addition to eating, I also get a lot of valuable information, and, they are doing is innovative things:

AKA Home
A cross stitch to do the vertical e-commerce business, there is a two-crown Taobao shop . At present, the team has about 15 people, the founder is an ideal businessman and perfectionist, have experience. At present he has 50 points on the design of the Independent website.
The impression that he does not exclude part-time design, and is willing to pay no less than the industry standard price, if you think you can meet his needs, send an e-mail to Mr. Kim: Realwaterworld (at) gmail.com

Spot card buying business in the mall
Does that sound cool? This is an entrepreneurial team, I feel particularly interesting after the chat. They need a 75-point design that tends to be outsourced to individuals or companies, with a reasonable budget.
Have the will to 42 district contact:Pluswave

A business related to the process of marriage
Entrepreneurial team, has a good technical and operational background, introduced here , the lack of design. In the vicinity of the office, demanding full-time, inclined to use new people.
You can go to the official website to view the requirements and contact details.

Unfortunately, my energy is not allowed to help them, in this way to express their gratitude to the dinner, and not responsible for the effect.
Continue to collect the dinner after the Spring Festival: see here for details.