How to avoid the enterprise Web site into a method of chicken inventory

How to avoid the Enterprise Web site become chicken stick to do these or feasible

When it comes to corporate website construction, many business owners have had such a sigh, our company spent a lot of money on the site, now the site even a grassroots webmaster site is not as good as the original idea of simply too much!

Have met a lot of such corporate website customers, in doing the site before the vigorous, the site is bustling after the online, after a few days, desolate, from the initial high to become "blame women", the reason is generally very simple, this site and such a cow fork Web site is not good, far away ... How, still have to invest money, when see bottom ah ... Just do not see the site tomorrow, so let the site become mediocre, then, how to avoid such a thing happen? Let the enterprise website become useful?

Below, through the customer's data feedback as well as some of the development of corporate web site analysis, corporate website want to get good development, in the website construction, operation, promotion process, need to do the following:

First, in the electric business taste very strong internet, do not regard their website as business card

Once saw a business, in the glorious time, around to show their own, in the enterprise dedicated to do a showroom, do the site, dedicated to this showroom to do a layout, the site to do the high-end and atmosphere, a few years later, because the market has changed a lot, the enterprise began to slide, only show the function of the site, It's just a vase, even a wonderful irony.

Really useful for the enterprise site is used to "use" rather than "show", you need to work hard in how to get a better user experience, focus on the Web interactive design part, so that users can continue to interact with the site, that the basic success.

Second, the most important content in the most conspicuous place

At the Taobao station, it is said that the best place of advertising potential to sell to hundreds of thousands of, we open Taobao station, found in the screen display of the content is limited, can continue to pull, the recent revision of Alipay on this gave an interesting response: "Is the end, don't pull!" Obviously, Alipay has a lot to do with socializing, but in detail it shows its determination.

What is the most important thing for a corporate website? products, services naturally needless to say from the psychological level, netizens are very not "patient", you need as much as possible to put the most important information on the first page, so that users at the first sight of a bright, to his interest to browse down.

After all, the enterprise site is different from the professional ICP or portal site, it is impossible and not necessary rollout, each enterprise has its own specific products/services, the content of the site should revolve around the core business settings. Only when the website can satisfy the user needs the information, the website marketing function can really play the role. Take a blower production enterprise as an example, the purpose of a user's visit to an enterprise site is roughly a few: see what new products, compare the performance and price of different specifications, compare with other brands of similar products, query local vendors and warranty addresses, etc., such information should be placed in the most important place.

To take a step back, the corporate website of the main corporate marketing tools, so the company profile, contact information is also very important, but some corporate sites will be placed in the humble place, or even "pull" to the bottom to see, obviously, this does not conform to user experience.

Third, the website "please" users do not have to chase all-inclusive

What users like content, how users like to communicate, what kind of site structure users favorite, users visit the site to do what ... After a series of question marks, we find that the more we think, the more difficult it is to design, because the Internet is a personalized color is very strong in the world, but also a user-led world, corporate sites need to "please" users, but even if you do perfect again, some people are not satisfied, just like in the electricity business site, a piece of sales more than thousands products, Want to get 100% of praise, almost impossible to ascend!

So, seize 50% of users like to design the site can be, not in this respect has been tangled, because the customer's eyes are not all the same, more important, the site style can change, although the preliminary design has been stereotyped, but the partial upgrade will also win the revision of users.

Four, has the individuality enterprise website to have the development future

This is the focus, the company's Web site is simple, poor content, the network side, information obsolete and so on, these are the common problems of most corporate websites. How to change this situation, perhaps, has the unique individuality appeal website to have the development future.

Many enterprises in the Web site, will unconsciously first study the peer site, for those excellent sites, is particularly concerned about, and even beyond these sites as the goal of their own site, but, in the Internet imitation is difficult to succeed, and to return to the expensive cost, tired of chasing and finally have no access, but rather a different, Show you the most unique and valuable side.

What is the most valuable side of the enterprise itself, the industry is different, the size of the enterprise, values are different, and the value of the concept is constantly changing, even if the enterprise has not found a unique and valuable side, it will be from the enterprise to explore the "beauty" side and then focus on building, Or at least make it a more enjoyable site for the user to use. Obviously, when they feel happy, the user has no reason not to be happy, when this kind of happy transmission of each other, the driving force of the website and interest, then, you will be reconciled to your corporate Web site become chicken?