How to decide what keyword the website chooses

A site in the early days, must consider a problem: how to decide what keyword site, for a new site, access to traffic is the main search engine, and keyword selection is correct or not, but is the site can get the importance of traffic factors. Therefore, in the choice of site keywords, seoer should be from the following three points to consider: the site is regional? Whether the keyword has relevance? as well as competitor site keywords, this way, the choice of key words can get high traffic.

1, whether it is regional nature?

If the site is regional, not with the regional vocabulary, not only to attract access, but also not conducive to improve the conversion rate of the site. For example, the site provides host leasing, sales and other services, if the "host" as the key words to optimize, not only the intensity of competition, but also difficult to do the ranking of the site to do up. On the contrary, if the broad keyword before the addition of regional words, such as Sichuan host, Shenzhen Mainframe, Hong Kong host, the United States host, such as the site's service content will be more clear, both user-friendly search, but also the relative reduction of competitiveness.

2, is it relevant?

If the website is the product station, then in addition to according to the geographical classification, but also may according to the product type to set the keyword. Take the host as an example, the products include the virtual host, Cloud host, VPS host, independent host and many other categories, webmaster can use different categories for keyword optimization, and then according to the above rules plus regional words, will be the key to set the keyword in Sichuan virtual host, Shenzhen Cloud Host, Hong Kong VPS host, such as relatively more specific words , so set, through search keywords into the site's user needs more clearly, more accurate positioning, the turnover rate will be improved.

3, the competitor website keyword traffic How

The so-called "know each other, win" in the choice of site keywords, recommend seoer must understand and analyze the competitor's website, make clear the key words and layout of the competitor website, this not only can find the optimization loophole, but also can grasp the current keyword competition heat, in order to carry out the human optimization deployment.

Although the competitor website keyword setting has certain reference, but stationmaster people still should focus on digging the long tail keyword, this kind of keyword not only can bring the good traffic for the website, and bring the user, its conversion rate is obviously higher than the target keyword.

The above mentioned three factors, does not mean that all the site keyword settings are in accordance with geographical + product classification to carry out, after all, the site at each stage of the development and positioning will be different, the above law will only limit the development of the site.

In addition, in the choice of site keywords, you should also consider the general public recognition of the word, only by the majority of users are familiar with the vocabulary, can become a search keyword. If the site's key words are some highly professional industry vocabulary, the general demand has not even heard, which is very detrimental to the promotion of the website.

Site optimization early, keyword optimization work should be gradual, first find the appropriate keyword, and then optimize, improve keyword ranking. When the website develops to a certain scale, has the very high market popularity, the keyword optimization strength can be suitably weakened.

This question by Shijiazhuang SEO Http://pan.baidu.com/s/1EDHhL original, reprint please keep the link!