How to improve the ranking of website target keywords

1. Selection of website primary keywords

For my new site, you cannot select words that are too hot to select keywords. Words like "shopping" cannot be selected because it is difficult to compete with other major sites, in addition, there are a lot of bidding activities, so I chose not to be very popular, but it cannot be too cold. Through screening and comparison, the target keywords are "trend shopping", "campus shopping", and "college student shopping". These words are average 800, 80, and 70 in the Baidu Index, the search results are 16.9 million, 4.28 million, and 4.43 million respectively. These words are neither very popular, but not cold words. Such words are more meaningful.

II. Selection of keywords for website columns

The selection of keywords on the topic page should focus on the expansion of the main keywords. For example, if my main word is "trendy shopping", the topic should be related to "trendy shopping", such as "trendy clothes" and "trendy shopping network, the advantage of doing so is that when these related words are made, our target keywords will get a good ranking. The keyword selection on the topic page should be reasonable, not overheated or cold, so you have to grasp it yourself.

3. Selection of keywords on the content page

Keywords on the content page need to mine massive long tail keywords, but the premise is that your website has enough content, or you are a B2C site, you need to have a lot of products, then, you can explore long tail words on each product introduction page, instead of asking for long tail words in rare cases. If you have a lot of content, even if a long tail word on the content page brings an ip address, your website will get a lot of traffic. Being good at mining long tail words is a big factor for the success of the website. This is a physical activity and requires good record habits, so that you can easily know the ranking and development of these long tail words.

IV. Importance of intra-site optimization

Many people do not pay much attention to intra-site optimization. They just make a great mistake by launching external links, just like those real masters in martial arts novels have deep internal skills. In fact, intra-site optimization requires us to be able to practice internal skills, while external links are weapons. When we practice internal skills, that is, they are masters without weapons, so I think intra-site optimization is the basis for obtaining a good ranking. What should I do for intra-site optimization? The url static, the construction of the anchor link, and the originality of the content can all be found on the internet. I will not talk about it. I will focus on other things, for example, although the establishment of the secondary navigation, the four words in the content, and the descriptions of the alt attribute of the image are all details, many people ignore them, in fact, according to my understanding, seo tutorials are detailed, with a good grasp of details and a natural rise in rankings. The key is that you are more careful than others, to do this, you will win. If you do not know the word and the next navigation, you can Baidu!

5. The objectives of building external links should be clear

External links are actually the criteria for rating a website. The more external links, the higher the website weight, provided that the quality of external links is high. There are many articles like this on the internet. Let me talk about several ways to establish external links for my own trendy shopping sites. First, I am most optimistic about soft text, so I often write soft texts. Of course, there are all kinds of soft texts. Should soft texts be sent to the correct place? For example, I cannot write this soft article to women's shopping forums? The soft text I wrote in female shopping forums cannot be sent to a5, so the goal should be clear, which is the focus of building external chains. Secondly, I chose to raise a blog to establish an external link. Currently, I have established three Sina blogs and one Tianya blog, and the two blogs use the sprocket method, if you do not know the sprocket, you can click Baidu. At present, my four major blogs already have a certain weight. Naturally, the links to articles published every day can also be counted as the external links of the website. The third point is to go to Baidu-related products or Baidu's partners to build external links. You can read other highly-handwritten articles and I will not talk about them!