How to make the target keyword targeted

A lot of friends in the process of SEO on the site, and did not effectively plan the key words, and just feel which keyword is hotter, better on the choice of which, and did not let the target keyword to play the greatest role, then how to target keyword targeted?

What is the target keyword? The target keyword is what we often say the most important keywords, but also we often a word: your site what keyword? And this keyword is the target keyword.

In fact, the target keyword is that we are in the process of SEO a very important factor, then the target keyword and the site what relationship?

The target keyword if do very good, will become a brand website pronoun, is also the future opens the popularity the first element. For example, we often see the "Jingdong Mall", "Suning easy to buy", "Taobao" even "Baidu" they did not do the corresponding industry's core keywords, but the brand as the target keyword to optimize. Because the first few examples did not "online shopping" as a pure target keyword to deal with, and Baidu did not "search engine" as a key word, so the target keyword to set the brand is a very good optimization means, but also a practical method.

Now that you know what the target keyword is, then how to choose the target keyword becomes the most important.

How to choose a keyword?

Select target keywords to the site, staffing, industry characteristics, competitiveness of the overall assessment. If the site's promotion phase is multifaceted: SEO, auction promotion, DM ads, body ads, television media, micro platform marketing, such as a comprehensive brand site construction, then the site can choose the more hot keywords, if we are just a small entrepreneurial team or only limited funds as a network to launch, Take the easy target keyword as the first step.

Site target keyword selection to the site's industry, products, services have sufficient grasp, will choose multiple target keywords, and then through the site maintenance personnel and optimize the configuration of personnel analysis, if no more people to maintain the site, then do not set more hot keywords, Because the search for a large number of keywords home page ranking basically all industry sites or news portals, and so on, if the choice of such a keyword for us is undoubtedly difficult, and the optimization of the future can not be the number of site rankings how much help, through their own situation for the first time filter site keywords; We will be based on the competitiveness of the industry to consider, the industry's leading enterprises in the network basically occupy a place of rank, then we can according to competitors to analyze the situation, whether they can do better than them, to filter the target keyword again; We can through the selection of several key words for reasonable analysis, the final confirmation.

Did you confirm the target keyword and add it to the site tag? Of course not. Because the first page of the keyword is best to have a quantitative limit, not the more the better.

Webmaster Tools for us to provide the number is: no more than 100 characters, so long as no more than 100 characters on the standard? In fact, for the characteristics of the site itself, if the weight is not very high, and is a new station, as long as do not more than 3 key words can be, we can one keyword optimization, When the weight comes up, we will add the keyword to the site. Even if the weight is high, do not recommend more than 6 keywords.

Keyword selection must choose to have relevance, can not have no relevance of the keywords put together, such as: website construction, Taobao women. Such a keyword is wrong, and there is a suspicion of cheating.

Site keyword will have a lot of, then other keywords should be how to deal with, the general situation we will be the keyword of the heat rating, a little bit almost the key words on the column page, long tail keywords in the inside page.

Writing to the end, how will the website keyword to play the biggest role, we must in the unceasing accumulation and the study lets the keyword more reasonable inside the website set out, but we often can see some website does not have the keyword, basically is two kinds of situations: first, the website construction company did not set the keyword for the customer, So there is no key to write keywords; second, the level of high SEO friends will choose this, because the content to refine keywords, so that search engine analysis site keyword, the advantage is that the home page does not disperse any weight, column pages, content pages accumulated weight of all passed to the home page, This analysis of the keyword rankings will have a good ranking.

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