How to recover quickly after lowering the right website?

This is a real case of my recent engagement, and I've documented the whole process in the way we've handled the case to share with you. The article is roughly divided into 3 parts, 1, to determine whether the right 2, to troubleshoot the right reason 3, to establish a weight recovery plan and steps to execute, waiting for weight recovery.

Judge whether to drop the right:

Baidu website is a very disturbing thing, especially for some of the previous rankings of the better site, the right to strike is almost devastating, so all the webmaster almost all talk about the right to the color change, in fact, the right is not so easy to appear, Baidu's tolerance for the site is higher than before, Unless the site has a very obvious error, generally will not appear down the right, and sometimes webmasters see a little fluctuation to think is down right, and then to the website big change, this will lead to really down right, generally will be the webmaster think the performance of the lower right mainly has the following points:

1, home is not the first

This is actually a difficult to conclude the performance, to separate different sites to do different conclusions, generally speaking, the site time is relatively long, the original weight is higher, the keyword ranking is also a better site once the search site name home is not the first, site home is not the first case, it is necessary to attract attention, can not say certain down right, But there is a tendency to lower the right, but if it is a new site, the home is not the first, the inside page or the article page than the homepage weight is very normal, because the new station of an article may be recommended or quoted, then the weight above the homepage is normal, no need to bother!

2, the site snapshot is not updated

About the snapshot, there are a lot of facts that you can completely abandon this factor, Baidu Webmaster Forum also has many people asked about snapshot issues, Baidu official also explained that the snapshot can not explain any problems, and Baidu snapshot system often convulsions, sometimes you will see a snapshot of a site is 100 years ago, but the ranking is still strong, so, We recommend that you ignore it.

3, the external chain sharply reduced

The number of the chain is indeed a measure of the health of a website one of the standards, if the Chuxian large fluctuations, must be carefully checked, the first thing to exclude is to see whether the Baidu Webmaster platform released a new algorithm or official data fluctuations, and then check the same type of website even if the competitor's external chain fluctuations, I often suggest that friends around you do not use the tool to increase the chain, which will cause the proliferation of the chain and suddenly reduce the situation, the search engine will think your site is a lunatic, will naturally indifferent your site.

4, the inclusion of rapid reduction

Website in the search engine to include the amount to Baidu Webmaster platform data, do not refer to site data, site fluctuations and no practical significance, here must mention is in addition to the amount you must also check whether your keyword ranking is still in, if small decrease but the ranking of keywords is not to be ignored, Of course, if the sudden decrease of more than 20% and the keyword ranking is lost, it is mostly down the right.

5, keyword ranking down

This is my personal opinion of the most important indicators of the right to judge, a good site management This will be the keyword ranking of their own site is very clear, if once there is volatility will be the first time to perceive, from the site traffic, source can feel, keyword row First and the third difference is very big, but also to treat differently, One to three keywords ranked from the first down to the third page, you need to consider is whether the competitor did enough work to rank up, will you squeeze down the rankings, 30 of the fluctuations within the normal, as long as the strengthening of the chain and post ranking will return, But if your keywords collectively appear to fall and fall to 10 pages, then you have to be cautious, most likely the right to be lowered.

It is very important to judge whether a site is really down, according to a specific site comprehensive analysis of a variety of factors, the process of the analysis is not cured process and standards, must be treated alone, judge really down right can be rectified, if itself does not fall right but do a lot of changes will lead to really down right, that is really " A tragedy is on the stage! "

To troubleshoot the reason for falling power

Down right is a site operated by a reluctant to see the situation, this time is not panic and scold, need to calm analysis, find out the reason is the most important, according to the past experience I will be in accordance with the importance of the order of the possible reasons for the approximate introduction:

1, check whether the security alliance has been reported and intercepted records , I put this first, because I think this is very important, security alliance data has been synchronized to the major search engines and even QQ, security Butler, Jinshan Guardian and so on, once your site was intercepted, in addition to QQ, Security Butler, Jinshan Guardian In addition to the client's interception, the search engine in the first stage will be the right to the site, if not timely rectification, your site in the search engine display results behind the prompt "the site has a higher risk", if not rectification, waiting for you will be K station!

2, check the friendship link , Friendship Link has been my personal comparison against the site promotion method, because you can not control the development of the other site, unknowingly will be guilt to our site, I contacted the 10 cases in half because the spread of friendship links caused by the right to fall, I suggest that you develop a good habit, at least a week to check the site's links to see if there is a problem.

3, the optimization over , this is a lot of friends ignore a point, the site ranking is not good, the weight must not to all kinds of optimization methods, and even please some of the professional SEO practitioners do not make professional changes, resulting in site code confusion, keyword accumulation and so on, the site operators should understand is that We do optimization is to assist with the search engine, rather than deceive the search engine, to optimize is a very difficult process, but often have unexpected effects.

4, collection, duplication and no value of the page too much, individuals think that the collection and pseudo-original is the lowest of the century, one of the most nasty technical means, search engines become more and more intelligent, the current collection and pseudo-original basic can be recognized, I have written a number of articles by others took to pseudo-original mess, fundamental reading, Such a website search engine will also abandon it.

5, server and site security issues , here are related to two aspects of the problem, the security and speed of the server and the security of the Web site program itself, the speed of the server will affect the weight of the site, but will not lead to the right, if there are conditions to choose the double-line BGP room, But if the security of the server is a problem, the hacker will use the server security vulnerability to the site to hang horses, add black chain, which will bring huge hidden danger to the site, the security of the site program is the same!

6, the website revision and frequently modify the title, when the website faces the necessary revision, must be careful to deal with the remaining issues, especially the change of the URL, you can go to the Baidu Webmaster platform to do the revision turn, if not very necessary, do not recommend to modify the title, Frequent changes to the title will be the search engine that the website theme is not clear and unstable, because the revision page title is likely to be the search engine is a new site, will follow the new station process to treat, will inevitably lead to down right.

7, careful use of some DNS resolution or CDN Accelerator products , do not be fooled by some DNS resolution service providers and CDN merchants, some products not only can not improve the speed of website access, and will bring great pressure on your server, May even be the search engine to think that your site has multiple false long-term non-updated pages, resulting in a sharp reduction of the site right.

Develop a weight recovery plan with step execution, waiting for weight recovery

The reason to reduce the right to troubleshoot is a very complex errand, and sometimes analysis of the past half a month still analysis does not matter where, but the site has been restored, this is not the site of the problem, but the Baidu algorithm has changed, not the site is a problem we go to hurry to modify, first carefully observe and then modify, Baidu more and more attention to the quality of the content of the site, so if the right to be down, do not rush to use a very radical optimization method, try to start from the site content, to develop a detailed plan, including checking the site code, to see if excessive optimization, whether there are too many H1 tags, bad links to content-oriented, And then according to the plan to go to the site to do rectification, from small amplitude changes to large changes, if the above methods adhere to one months later without change, then you can try to shut down the server for a week or so to open, which I personally tried the method, may help! In addition, do the site can not die, Baidu is a machine, it does not have feelings, it will not because you do a lot of effort and sympathy pity you, if you think you have tried to have the site has not been restored, then I suggest you give up this domain name, start again, some reason is we never think of, Just like any SEO practitioner will never be able to guarantee that he can recover a site that has been downgraded.

How to recover quickly after lowering the right website?