How to use baidu Encyclopedia to optimize long tail words

Link to other pages under the same domain name. The biggest highlight of encyclopedia is the crazy internal chain! This is also the most convenient inner link for encyclopedia programs. As long as an inner link is added, the link can be automatically linked without manual addition, and new entries can be displayed even if no content exists, it is really convenient! How many internal links are there for such a page? All these links are links to other encyclopedia entries. Then tens of millions of pages on the encyclopedia (not verified, writing needed) are closely linked to each other. No matter Baidu's robots or Google's spider, don't try to leave them here. You can feed them all at once.

Finally, the bottom of Baidu's simple and extreme page. Pay attention to the figure. Even Baidu Encyclopedia does not have any links, which is simple to the extreme. This must be incredible to many people. In such an important place at the bottom, do not put links to friendship, but also make dozens of variants of keywords, all put them here. How can someone who is so stupid leave great resources out of use? Don't believe it. Encyclopedia is so silly. Their programmers won't even put a link to Baidu encyclopedia here. Who is stupid?

 

Baidu Encyclopedia is a typical success case that relies on long tail keywords. How many people search for "encyclopedia" and go to the Baidu Encyclopedia page? So, you are still fighting for a ranking competition for a core keyword (I have seen CC attacks on other websites that lead to a decline in rankings). Are you so frustrated in the end?

If the core keyword of your website is the red ocean, The Long Tail Keyword is a blue ocean field, waiting for our development. Let's take a look at the simplest case. This is also a case I searched for today. To commemorate the Google search results of Liu and Zhen Jun.

First look at the TITLE: to commemorate Liu and Zhen Jun _ Baidu Encyclopedia a core keyword with the site name of Baidu Encyclopedia, concise and powerful, there is no need to look at the description: the description is automatically intercepted directly from the entry content.

You can view the source code of the encyclopedia entry. The keyword and description are not entered. The following are four short links, which are very effective. There is a direct anchor link for the author, background, introduction, and original text of the entire term. The last is the URL. It uses two-layer link in the form of second-level domain name of encyclopedia, static URL in htm format.

I have analyzed the search results above. What are your inspirations?

Old Shi's feeling is: pass the information that the user most wants to know out, don't draw a snake, artificially make it difficult for the user to ask for information. Next, the detailed source code of the page will not be posted. You can check that there is no additional content in the HEAD header except for a TITLE (as opposed to keywords, descrption, and even robot) (delete a piece of JS code here.) Baidu Baike cannot manually edit keywords and description for each entry. On the other hand, they do not need to automatically capture and fill the entries (I believe they absolutely have this level)

The conclusion of the analysis on the head of the old stone is: simplified and simplified.

The entire page is written in DIV + CSS. TABLE is embedded in a few places. The BODY part. The previous part is not analyzed and has nothing to do with our topic. In line 2 (my chrome browser), start to reference:

Commemorating Liu and Zhen Jun

An H1 tag contains the keyword "commemorating Liu and Zhen Jun.

Note: This is also the focus. Although many people know it, it is ignored. Next is the encyclopedia entry directory, that is, the short link displayed in the Google search results. This not only facilitates users to directly jump to the interest content section, but also facilitates Google's short link. If possible, we can also set a similar directory for each page.

The text section with clear paragraphs. The preceding Directory uses the H2 label structure to be clear. No matter whether the user or the search engine is confused, outline and grasp the core content.

Tips: correct use of titles such as H1 and H2.

For a long-tail page, the title and the content of the article are the most important. The most important thing is to clearly distinguish and organize the content for users and search engines to read. Baidu Encyclopedia in addition to H1 and H2 labels corresponding to the title and Directory, no use of other H3-H7 labels. The prompt we get is: unless you really need it, the H1 application is in the title, the H2 application is in the directory of the article, the second-level title, and other places that need to be highlighted, and the other places do not need to repeat this label, the weight is dispersed. (Baidu Encyclopedia uses a total of 9 pairs of H2 labels on this page)

The text will soon end. The next step is the only place in the encyclopedia that can be put on external links. Baidu does not support the nofollow label, so it is not used here. This is also a good place for authoritative external links (but please stop it) next we will talk about the open categories of related terms and terms. Here are some links.