How to use Baidu official tools to improve keyword ranking

1. Baidu webmaster index query. Baidu webmaster's index quantity query can provide us with accurate index data, which is more accurate than our commonly used site. We recommend that you use site data as the number of website records for statistics, if no index is available, it indicates that the content quality of our website is faulty. Therefore, we need to adjust the content quality of our website. The index volume query is presented to us using an intuitive trend chart:

 

We can see from the data that our website has been recorded steadily rising, indicating that the content quality is doing well. If we find that the indexing volume of our website is declining, we need to find out the cause, otherwise there is a risk of downgrading.

2. Baidu promotion assistant. Baidu promotion assistant has some free functions that can be used for SEO without Baidu promotion. The most valuable is the keyword tool in Baidu promotion assistant, we can clearly see the daily search volume of a keyword, and the data is updated in real time, so that we can analyze user requirements. In addition, we can use this tool to expand long tail keywords, as shown in the figure below:

 

As shown in the figure above, we enter the sprinkler in the search box. As a result, Baidu promotion assistant will display all the long tail keywords related to the sprinkler to us, for example, the small sprinkler, sprinkler model, Jiangling sprinkler, 145 sprinkler, and Dolly card sprinkler are shown in the figure. We can find some long tail keywords with conversion rates to plan the external links or adjust the target keywords of our website. Because the user's search habits are also different in different periods, we need to adjust them in a timely manner.

3. Brand recognition can be provided through Baidu's official customer service. Nowadays, the content on the Internet is mixed. Many netizens are very skeptical about the credibility of the website of the other party when purchasing the website online, and are afraid of being cheated. We can provide Baidu with the company's business license and brand name. After the approval, Baidu will automatically display our customer service phone number when users search for our brand name, this makes it easier for users to identify. As shown in the figure below, our company has successfully applied for the official customer service number of Baidu:

 

We recommend that you go to the enterprise site to apply for the official Baidu customer service phone number. For details about the installation method, refer to the installation wizard of the Baidu data open platform.

4. You can use the Baidu page optimization tool to perform a health check on your website. It can test the page opening speed, JS merging suggestions, full site Image ALT attribute detection, and other highly useful suggestions. For details, see the following figure:

 

The above test results can detect the shortcomings of our website, and we can directly improve it. Well-written and well-formatted web pages can help users better understand the web pages and be more friendly to search engines.

5. Provides the robots generation tool. Many of our webmasters have a headache for robots, because some code is in it and it is easy to write errors. To facilitate the majority of webmasters, Baidu provides the robots generation tool, we only need to provide the path we want to shield, and then Baidu will automatically generate the robots file for us to download, as shown in the figure below:

 

This silly robots generation tool is used to facilitate the majority of our Webmasters. You can understand the specific operation steps at a glance.