How to use Google statistics to analyze website traffic data

For many webmaster traffic is the data they must see every day, but these data is not just a simple look, stay in the understanding of traffic numbers is meaningless, you must learn how to analyze the flow data. I believe there are a lot of new webmaster in doing traffic analysis when feel no clue, do not know where to start, to the end just see the surface, and did not get inspiration. Below I talk about their own analysis ideas, I hope to help you better conduct flow analysis.

Take me burn nets for example, I burn the net use is the Google statistics, before also used Baidu statistics, but compared to more like the use of Google statistics, although Google statistics function to see yesterday's traffic statistics, can not realize real-time monitoring, but the relative data than Baidu statistics more comprehensive.

The first step, I will also like most stationmaster, first look at yesterday's IP, PV, average browsing pages and stay time, these basic data let me know whether the flow is smooth, the advantage of Google statistics is to enter the statistics page will see a time period trend chart, so you can understand the general trend, is down or up.

The second step is to see the source of traffic. Traffic sources are divided into three major types of search engine sources, direct sources and referral sites. Search engine source Everyone is very clear, that is, from search engine search over the flow, this flow of how much directly reflects your site in the SEO work whether to do a bit, your search engine performance, keyword ranking before the natural flow will be more. But when looking at this data, the most important thing is to see the average number of pages, stay time and bounce rate, these three data directly can tell you whether your content is attractive, your site structure is reasonable, your website viscosity is high enough. However, because from the search engine to the user, probably most of them are not your target users, the larger the flow, the lower the above three data, but do not be frustrated, traffic numbers have proved that your site in the search engine has done a good job.

The direct source is one of the data I value, which is usually accessed by clicking on a bookmark or entering the Web site directly into the browser. This data is very good for your target users how many to visit you every day, see how many pages, stay for how long, how much is a new visit, bounce rate is how many of your site quality performance. The direct source is different from the search engine source that you can adjust your focus by looking at the corresponding data. For example, the average number of browsing pages is lower, so that your page does not do a good job of relevance, not to provide visitors interested in other links. With this data, you know where to focus on the transformation.

There is also the promotion of Web site sources, this data reflects your network promotion work is in place. In the detailed source data, there will be a clear source, bringing the amount of traffic is of course important, but the quality of the high and low is the top priority. For the average number of browsing pages, long stay on the site to be particularly concerned about, in these sites to promote, than you diffuse aimlessly everywhere to promote the effect of much better. At the same time, this data can also allow you to filter out which sites to do promotion is useless, then you have to stop the implementation immediately, not only save the manpower, but also save the financial resources. Of course, it should be noted that you can not rely on the data of the day to comment, at least 1-2 weeks to observe.

The third step is to view the content. What content is high flow, stay time is long, so this content is you want to focus on maintenance recently. Make small changes to the content or the content you want to push to add to this page, can improve the stickiness of your site.

Other data on the analysis of the daily period, the analysis of Visitors and keywords analysis, we can gradually, but must first thorough understanding of the previous three steps, will certainly improve the site traffic has a great help.

This article by I burn nets http://woshao.com webmaster feeds, reprint please retain the source.