Huang Yong Tao: Alexa does not represent the actual website operation condition

On the one hand, in order to prevent "cheating", improve their authority, third-party traffic statistics site Alexa frequent change ranking algorithm, resulting in some Chinese web sites have fallen sharply or even cleared 0; On the other hand, the Alexa rankings of the impartiality and influence of the questioning sound, but also heard. So, Alexa ranked gold in the end how many?

Internet senior experts Huang that Alexa as a third-party flow statistics agencies, just according to their own statistical methods to give a reference value of the flow, but not the actual site operating conditions. "has been, the Internet in China attaches great importance to the rankings from Alexa, I think this is a variety of factors, including the lack of credible flow statistics agencies, the booming online market needs a measure to reflect the real state of the industry; many of the investments come from overseas, and investors are unfamiliar with the Chinese internet market. , the Internet entrepreneurship is still an investment-driven, need to constantly come up with periodic performance certification and so on. ”

"To re-examine Alexa's ups and downs in China, I think it reflects many features of China's Internet ecology, such as entrepreneurs are eager to find evidence of their own good, investors in the booming market is eager to find the potential stocks of the future, and hope to have a reliable benchmark." All this suggests that the young internet economy is in a chaotic state at a time of rapid growth in China. The situation is very similar to the rise and fall of AC Nielsen's ratings in the U.S. television industry for decades. ”

From the Alexa and its indicators themselves, "numbers are more important to outsiders – because they are unfamiliar, so they need to be judged by numbers," Huang said. "But this is not to say Alexa no use, because" even if familiar with the overall situation of the site, can also use Alexa as a reference. ”