Huang Zumin: Four steps to optimize the website of small and medium-sized enterprises

How to optimize the Enterprise station? How do you get a good ranking of the sites you've just built? These two issues have been intertwined with major entrepreneurs and the optimization of webmaster, for a new online site, for the Enterprise station optimization is mainly carried out. Good optimization for the enterprise to choose the keywords to get a better ranking. Website optimization is also a learning, need all aspects of both, and there are planning steps for daily implementation. For the enterprise station updated daily content as well as the construction of internal links, keyword layout are required to have experience, or not always optimize excessive, the site caused by the right to drop, serious words by K is also very unworthy.

Enterprise Station optimization is a long live, impatient to eat hot tofu. Only understand the search engine crawl theory, included and ranked can be greatly improved, there is no doubt that the Enterprise station optimization is also a shortcut. For a not hot keyword is likely to be a few days slow dozens of days can be optimized to the home page, thus the stability of the later work, the key words in the home page. and Baidu Index relatively high, it is necessary to first analyze competitors, is the advantages of more than chain, or the site's domain name registration time to produce advantages. For the PR value also do not need too much attention, Baidu weight high, natural spiders crawl very frequently. For example, I have a new station just registered domain name, for a few days, the station in front of the optimization OK, behind that is to update the article, send high-quality external chain, after the spider crawling in the log analysis.

Completes the whole station to optimize has six points, completes the ranking natural rise, below said the enterprise station how optimizes the skill, as well as quickly achieves own goal the shortcut.

I. Selection of keywords, description of the specification

Each site has its own positioning of the product, select their own products need keywords, optimization of the first step, but also the most critical. The choice of key words directly lead to the user can search you, as well as determine their main optimization keywords. For keyword selection, you need to first determine the main keyword, that is, the core keywords. After the love of the site through the keyword mining and the long tail of Jinhua keyword expansion of the main keyword search scope, the following is the use of Index Analysis index to determine the keyword, suggested that the title selected 3 keywords on the line, brand name and the company name do not put in front, so the optimization is very unfavorable.

The description of the outline must be as far as possible the core keywords, so for the keyword density elevation, as well as layout optimization is useful. Description must be a complete word, not like the title, after recent observation, found that a lot of webmaster descriptions are imitation title and write, but do not know the harm of writing. Keywords to control the number of words in 75 or so, the company's contact to stay in which many users are not to enter the site, directly to watch the site title or description, feel in line with their taste directly contact you. For Baidu's keywords for optimization has no effect, you can not set.

Two. Station layout, website construction

The station layout is a website must do, a good clear website builds not only can enhance the user's experience, but also helps the Baidu optimization. Site to try to layout keyword density, avoid not to optimize and optimize, piling keyword is a big taboo. The internal optimization of the enterprise website can be divided into three steps, one is the optimization of the home page, can appear 1-3 key words, easy to understand to the user a general March route, do not use JS, flash navigation or important articles and access to other pages of the link, so for spiders to crawl is unfavorable. The second is the optimization of the classification page, the long tail word of the classification page can be locked according to the keyword search tool, general a category item can add 1-2 key words, for the key word difficulty is lower than the main key word can put in the column homepage or the category homepage. The third is the article page to optimize, general article page to take the search volume is not high large keywords and long tail words.

For in-station optimization to appear in the second packet write navigation, classification and related search of the column is to have, for spiders crawling more in-depth, such as site map is to do, H1,H2 tags and other alt instructions are required to standardize the selection and development, strong internal structure is to support the premise of the site.

Three. Update of content is king

A site to update the ranking of the original article is to enhance the PR value, weight, ranking of the most important, for a business station, daily update 2-5 original articles is essential. The essence of the content is to enhance the spider's crawling rate, with the crawl, only later included, ranking. For the industry, must write the relevant articles, specific industry articles how to write, you can see how to write Enterprise soft paper.

Four. Strong external chain

SEO optimization is mainly around the "content for the king, outside the chain for the emperor." "To optimize keyword rankings, the release of the chain in the official forum or the Local Government forum, as well as the industry forum can be sent outside the chain to leave their own site links is very good." Search engines that the general outside the chain to do more, then your site is the more popular performance, natural weights and rankings will have a high rise. Outside the chain number is not much, and in the quality, General industry website release chain are related to the portal site and related forums. And the general content of the essence can get the recognition of the masses, you can get countless reprint, use others to help you hair outside the chain, why not? For links is of course a one-way link is better, links are also need to add related industries and high weight links.

Author information: Huang Zumin, want to see the author more articles, Baidu Search: (Huang Zumin) or visit my blog to see more network promotion methods, this article original address: http://www.huangzumin.com/post/23.html, if you have any questions or opinions, communicate together! About the website Operation QQ Group: 165914268, Welcome to join!