If you need to go to a secret, you may as well be a teacher of the initiative to find you to serve

Just the end of the 201,500-degree World Congress, Baidu launched a secretarial search tool "degree of secrecy." This is the one thing that Robin Li has done most in line with Baidu's style after declaring all-in-charge, and Baidu is hoping to continue to dominate the distribution of services.

However, the author is not optimistic about the follow-up development, because in the mobile internet era, the barrier to users to use the service is no longer the cost of access, but whether users have the intention to use the service. In the case of the real cost of consumer content approaching zero, there is no need to think too much about the user's wishes. Perhaps just a glimpse of the roadside, can trigger a search, a content consumption. But in the face of all kinds of services that need to consume real costs, regardless of user's wishes, it is a rather unwise decision.

A person who does not like a foot massage, even if he is living in a massage shop upstairs, does not increase his chances of consuming services. On the contrary, even if you hate advertising, waiting for the elevator idle, but it is easy to take a peek at the two eyes, which is the difference between cost-free consumption and cost-consuming.

To promote cost-free consumption, the best means is to spread the volume, expand the contact surface, and promote the cost of consumption, the best way is to create a situation, enhance consumer desire. And Baidu's choice is different, the three big mobile internet giants, Apple, Google and Samsung have chosen to create a situation in the way to make more intelligent service distribution.

In the industry, the popular term for the scene series service is situational intelligence, that is, the mobile phone operating system perceives the situation through various ways, and automatically or semi-automatic to recommend the corresponding service or function to the user. Apple is using a more conservative model of If-then. When the iphone detects that a user is driving, the user is automatically prevented from sending text messages or other functions in order to ensure the user's driving safety. Driving a car is a scenario in which certain rules are triggered when (if) this scenario occurs. The app details like this are endless on the iphone. Apple does not want users to think about this type of driver's hand-held device lock service every time they get in front of the car, but will enhance the user's willingness to use the service. The era of mobile Internet, can not wait for users to actively use, but in a timely manner to remind, this is Apple's view of service distribution.

Google now has a much more imaginative approach to situational intelligence, with the design philosophy of the company starting and ending around identifying scenarios and helping users make appropriate service choices. Unlike Apple, Google opted for a relatively open if-maybe model. When Google Now perceives a scenario, it uses the services that the user might use to display, and the user chooses the next behavior. This approach, while seemingly not smart enough, is more flexible in dealing with the complex and changing realities of life. This provides more opportunities for service presentation from the perspective of service distribution, and gives users ample room for choice. The gradual and progressive service model is much easier to accept.

Always on the apple-labeled Samsung, also regard situational intelligence as an important direction of development. Samsung has spared no effort this year to promote its strategic product S assistant, calling it the Chinese version of Google Now. In order to better meet the characteristics of the Chinese market, Samsung has introduced a text-based scenario to build third-party technology, which can greatly improve the accuracy of situational judgment. According to the technology of the provider of the letter analysis of the person responsible for the introduction, simply through the location information to speculate on the accuracy of the user story only 10%, but if and text messages and other information combined, can improve the accuracy of 2-3 times. For example, if you can extract the contents of the ticket text and the current location information, the phone's smart assistant can easily determine whether the user is to get off the plane, or need to board, so that they can provide more accurate service. Purely than technical strength, Samsung lacks the accumulation of Google and Apple, but with a full understanding of the Chinese market, S assistant is more grounded than the other two.

The domestic internet and it giants, but also in the field of intelligent scene, Huawei Yu Chengdong is that the full scene of Intelligent terminal era is coming, Millet also in the MIUI7 added more text-based scenario building function. According to the data of the analysis treasure, now has more than 150 million terminals with intelligent scenario building ability, 80% of Android terminal will support intelligent scene in 2015 years, intelligent scene will become a very important traffic entrance on the mobile phone.

Whether it is the secret or magic, this rack-type, simply waiting for the user to actively use the mode, is unable to form a large-scale traffic entrance. In this increasingly fragmented user story, waiting for the user to the secret of the way, it seems that always a little bit enterprising.

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If you need to go to a secret, you may as well be a teacher of the initiative to find you to serve